Mediafocus on Africa

MFA’s designs and produces locally contextualized media programmes for social change. Multi-media campaigns that simultaneously harness the potential of television, radio, print, mobile phones, and the Internet, have proved to be very effective at providing a wide range of actors within a common space to voice their concerns and aspirations.

Television

MFA produces talk shows, documentaries, quizzes and drama series for social change to reach target audiences. Role models in soap or drama series are able to contribute effectively, to convey sensitive...

Radio

Radio has by far the greatest reach of all media in Africa. Radio not only has a huge listener ship, another advantage is that radio stations are often broadcasting in the local languages and therefore able to...

ICT4D

Internet use is steadily growing in Africa and almost 90% of the population is using mobile phones. This is offering new opportunities to reach the citizens and get feedback from them. We use SMS campaigns to...

Community outreach

Over the years MFA has build a strong local network of community based and civil society organisations with whom we conduct outreach activities to disseminate and reinforce the impact of our media programmes for...

Research

Prior to the start of a project we conduct qualitative research whose core aim is to identify the current perceptions on a particular topic as well as to identify knowledge gaps, conceptions and misconceptions...

Training

MFA aims to build the capacity of key actors in the communication process and provides trainings for media practitioners and civil society representatives. We offer thematic training courses; on leadership &...