Leadership debates on radio (2006)
Description
We worked closely with various radio stations to produce and air in total, 70 shows. They included 42 Radio phone-in discussion programs on Citizen Radio, Easy FM, KBC Radio, Kiss FM, Classic FM, Metro FM, Capital FM, Hope FM and East FM; Eight episodes of the popular educational TV soap “Tembea na Majira” on KBC Radio; and 20 Satirical mini soaps over 7 FM stations. MFA also had the leading presenters on each station endorse the month by talking it up during music breaks and providing updates on the topics of the week.
In 2006 MFA developed a first multimedia leadership campaign, dubbed ‘The Annual Kenyan Leadership Month in the Media’ ( ‘Uongozi bora ni Maendaleo’).
Activity type
Country