PEACE BUILDING AND RECONCILIATION
Peace building through conflict prevention and transformation requires dialogue between all stakeholders — to identify the root causes of a conflict, reach consensus on appropriate measures to address them, and reconcile opposing groups
With the widening of the democratic space, the demand by the citizenry for information about the activities and operations of the government increases. Media can play a significant role in informing the public on issues of governance,
LEADERSHIP AND GOVERNANCE
Democratic governance is generally considered key to economic development, peace and stability. However, the building of democratic societies depends on the existence of leadership that understands and embraces democratic ideals
FREE AND FAIR ELECTIONS
While elections do not guarantee democratic progress, they tend to advance the overall goals of democracy. Elections discourage mismanagement and corruption by holding leaders accountable
CIVIL SOCIETY STRENGTHENING
In the commercial environment of today, the mainstream media houses are not easily inclined to full heartedly assume their responsibilities in the interest of development and democratization,
MFA produces talk shows, documentaries, quizzes and drama series for social change to reach target audiences. Role models in soap or drama series are able to contribute effectively, to convey sensitive information leading to changes in values and believes.
Radio has by far the greatest reach of all media in Africa. Radio not only has a huge listener ship, another advantage is that radio stations are often broadcasting in the local languages and therefore able to reach a very particular group of listeners in their own language.
Internet use is steadily growing in Africa and almost 90% of the population is using mobile phones. This is offering new opportunities to reach the citizens and get feedback from them.
Over the years MFA has build a strong local network of community based and civil society organisations with whom we conduct outreach activities to disseminate and reinforce the impact of our media programmes for social change
Prior to the start of a project we conduct qualitative research whose core aim is to identify the current perceptions on a particular topic as well as to identify knowledge gaps, conceptions and misconceptions on the topic at hand.
MFA aims to build the capacity of key actors in the communication process and provides trainings for media practitioners and civil society representatives.