The Second Season of Ms President Premieres on KTN Home

The first episode of the second season of Ms President has today aired on KTN Home. The show which is the first of its kind aims at increasing women’s political representation and participation in Kenya.

After successfully going through the Ms President Leadership Academy that ran from 16th May to 26th May, the women will now compete for the title of Ms President. Media Focus on Africa created the Academy to expose the women to knowledge about how the country is run. This will allow them to contribute to the pool of competent women leaders in Kenya.

The topics, field visits and high profile networking events covered in the Academy should also help the contestants tackle the assignments given to them during the duration of the competition. They will use the experience and knowledge they attained to go further in the competition.

Competing for the title of Ms President this season will be the 49 successful candidates who were shortlisted from a pool of 320 who auditioned to join the show. In total there were 750 applicants for Ms President Season 2.

The show, produced in partnership with Dream Catcher Productions will air at KTN Home every Thursday at 8.00 pm to 9:00 pm. This season of the show will also air on 8 radio stations; 7 vernacular stations and 1 international station.

Every week, the women will be assigned tasks which they will tackle in groups or as individuals. These tasks will be formulated to test the women’s ability to handle matters to do with running a country. They will also seek to challenge the women to nurture their leadership capabilities.

At the end of every episode, some of the women will be eliminated until one woman is crowned Ms President and gets the prize of USD 200,000. The 1st runners up will receive USD 15,000 while the 2nd runners up will receive USD 10,000.

The second season of Ms President comes after a successful first season. Several Season 1 contestants have gone on to take up public service roles. They have also used their Ms President status to rally communities and take on local, national and even international leadership roles. The aim is to provide the same opportunity to another talented and passionate pool of women to continue to push for more women’s representation in leadership and governance

The “Filamu za kina Dada Uongozini” call is now LIVE!

The “Filamu za kina Dada Uongozini” call is now LIVE!

Here is the link to the application portal: applications.mydocubox.org

Filamu Za Kina Dada Uongozini is a film training & production workshop program for Short Films brought to you by Media Focus on Africa (MFA) as part “Ms President” Leadership Programme . MFA is working in partnership with Women In Film – WIFA, DOCUBOX-EADFF and Fleur van Dissel Visual Communication.

Who Qualifies

We are seeking 7 pairs of female filmmakers in the preferred counties of Embu, Kericho, Kajiado, Homabay, Samburu, Kisii, and Wajir. These teams follow 7 females (in their locale) currently in political and community leadership positions or vying for leadership positions in the current election cycle.

This call is highly competitive and we are looking for quality stories that are unique to an authentic story in your locale. Stories from filmmakers all over Kenya can apply, but these 7 counties are preferred.

The female filmmakers who will be selected for this workshop will be mid-level to expert level in their filmmaking abilities, we are not currently seeking complete novices to the world of film.

Deadline for application: 17th June, 2022.

Media Focus on Africa Launches Ms President Season 2 Leadership Academy

Media Focus on Africa has launched the Ms President Season 2 Leadership Academy at Desmond Tutu Conference Center in Nairobi.

After successfully conducting auditions across the country, Media Focus on Africa has launched the Ms President Leadership Academy for Season 2, marking the beginning of the second season of Ms President TV show competition. This season’s Ms President Leadership Academy will run from the 16th of May to the 26th of May 30.  52 successful candidates were shortlisted from a pool of 320 who auditioned to join the Academy. In total there were 750 applicants for Ms President Season 2.

The Ms President Leadership Academy’s purpose is to expose the 52 women to knowledge about how the country is run and contribute to the pool of competent and capable women leaders in Kenya. This prepares them for future high level public service roles, whether elective or appointive.

The topics covered in the academy have been chosen to mirror the functions of the Office of President of the Republic of Kenya. In addition to the training at the academy, relevant and value adding field visits are organized for the women. These field visits provide them with the opportunity to internalize the training and lessons in the Academy. High profile networking events are also organized to provide an opportunity to interact with and create networks with high level players in public service and the diplomatic community.

The Academy also prepares the women for the competition where the ultimate winner is crowned Ms President and gets the winner’s prize of 20,000 USD.

Ms President aims at increasing women’s political representation and participation.

Speaking at the launch, the chief guest, CAS Nadia Abdalla said “There is no handbook to being Ms President. Be yourself. Own your journey. I started here and now I am the youngest Chief Administrative Secretary in the current government.”

The Ms President show has been lauded as a platform that has  raised to the national platform a crop of young new leaders with revolutionary ideas to transform Kenya.

 ‘’Why do we invest in Gender Equality? When believe that when you invest in women, you quadruple your investment” added Janine Cocker, the Canadian High Commissioner to Kenya.

The second season of Ms President comes after a successful first season. A number of Season 1 contestants have gone on to take up public service roles. They have also used their Ms President status to rally communities and take on local, national and even international leadership roles. The aim is to provide the same opportunity to another talented and passionate pool of women in an effort to continue to push for more women representation in leadership and governance.

Countrywide Auditions for Ms President Season 2 Kick Off

 

Auditions for the second season of Ms President Reality TV show have kicked off with over 300 women getting a shot at being the first female President of the republic of Kenya following successful shortlisting of more than 700 applications.

Ms President Season 2 will contribute to enhancing women’s p participation in political leadership and decision making in Kenya through a multi-media program complemented with community dialogue and capacity strengthening for key stakeholder groups. Coming in the backdrop of the 2022 election makes Ms President Season 2 relevant and timely.

Media Focus on Africa began the auditions in Eldoret on the 28th – 29th of March at Sirikwa Hotel. Eldoret auditions include qualified participants from the following counties;  Uasin Gishu, Elgeyo Marakwet, West Pokot, Trans Nzoia, Nandi, Bungoma and Turkana.

Later on the team will head out to Kisumu for the 31st of March- 1st April auditions, where qualified participants from the following counties will audition; Homabay, Siaya, Migori, Kisii, Busia, Nyamira  Vihiga and Kakamega, followed by Isiolo on the 4th of April- 5th April. Auditions here will include qualified participants from Garissa, Wajir, Mandera, and Marsabit.

This will be followed by Nyeri, where qualified participants from the following counties will audition; Nyeri, Murang’a, Kirinyaga, Embu, Tharaka Nithi, and Meru, followed with Nakuru, with participants from the following counties; Bomet , Kericho , Narok , Nyandarua, Laikipia , and Baringo, followed with Nairobi with participants from; Kiambu, Machakos , Makueni , Kitui , and Kajiado then wrap up the auditions in Mombasa where particpants from the following counties will audition; Kilifi, Kwale, Taita Taveta,  Tana River, and Lamu

The auditions include both verbal and written interviews before a panel of three judges from the Media Focus on Africa. Successful candidates will be notified of their results by the end of April. The auditions in various venues across Kenya will see 50 women selected to join the Ms President Academy.  At this point, production for the Ms President show begins.

“We are looking for a qualified woman who is bold enough and ambitious to take up the President role in the future. ‘’- Frenny Jowi auditions judge.

The objective of Ms President is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country.

Kenya’s constitution provides for equality in representation between men and women. However, in political leadership, women are significantly underrepresented. Following the 2017 election, female MPs make up only 22% of the National Assembly, 31% of the Senate and only 6% of the Governors.

Ms President Season 1 saw several of the participants take up notable leadership positions that have seen them do tremendous things in the society.  55% of Ms President Contestants have reported that Ms President has provided them leadership opportunities not available to them before. Three examples: Nadia Abdalla, Mombasa County contestant has since been appointed Chief Administrative Secretary in the ministry of ICT and Youth. Betty Adera, the Nairobi County contestant is now President of KANU Political Party Women Congress, a member of the One Kenya Alliance (OKA) technical team and Patron of the Young Women’s Forum in Africa by the Africa Youth Trust. Linet Mavu, Taita Taveta contestant has been appointed by the President to the Intergovernmental Relations Technical Committee. Many of Season 1 contestants are currently running for various MP and MCA positions.

WE ARE HIRING: Call For Proposals

Call For Proposals: 2022 Comparative Analysis of Elections Coverage for Female and Male Aspirants/Candidates During Kenya’s General Elections.

Media Focus on Africa (MFA) with the financial support of Global Affairs Canada through UN Women Kenya and the
Delegation of the European Union to Kenya is implementing Ms President season 2.

MS PRESIDENT BRIEF AND BACKGROUND

Ms. President is an entertaining, educating and thought-provoking Reality TV show that seeks to portray to a
national audience the capacity and ability of women to lead effectively. Ms. President is the first time that a reality
TV format has been adapted and used for women empowerment programme in Kenya.

The objective is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country. Through a series of tasks and challenges, contestants (all female) display their leadership capacity and ability on National TV.

The series showcase intelligent and articulate women who are Presidential with the aim of increasing the chances
of women in Kenya taking up leadership positions. Ms President is conceptualized, produced and broadcast by
Media Focus on Africa. Between January 30th and July 31st 2019, 26 episodes of the Ms President season 1 TV show
were produced and broadcast attracting average weekly viewership of 3.5 million.

Following the successful production and airing of Ms President Season 1, Media Focus on Africa has launched
Ms President Season 2. Ms President Season 2 will contribute to Enhancing Women’s Participation in Political
Leadership and Decision Making in Kenya via a multi-media program complemented with community dialogue
and capacity strengthening for key stakeholder groups. Coming in the backdrop of the 2022 election makes Ms
President Season 2 relevant and timely.

Researches from across the world have shown that female politicians in general receive less media attention than
their male counterparts. Often their gender is the subject of debate and not the substantive platform/manifesto
on which they’re running for election. This includes research carried out in Kenya e.g., the 2017 elections Gender
Audit report by National Democratic Institute (NDI) and FIDA Kenya.

Consequently, media monitoring of the 2022 election’s coverage of female and male candidates is part of the
activities of Ms President season 2. The media monitoring will be done on bi-monthly basis until August 2022.
A final in-depth analysis of the election’s coverage of female and male aspirants/candidates with appropriate,
practical and actionable expertise recommendations will be produced in October.

 

MFA invites qualified individual consultants to submit proposals for undertaking the task of monitoring media’s coverage of female and male aspirants/candidates in this year’s general elections in Kenya.

TIME FRAME FOR THE MEDIA MONITORING

The assignment kicks off in March and will be carried out bi-monthly until August 2022. A final in-depth report and
analysis will be due by 31st October 2022.

DELIVERABLES

• An inception report incorporating audience and indicator mapping, media sampling, and requisite detailed
work plan.
• Bi-monthly in-depth comparative elections media coverage analysis report for female versus male aspirants/
candidates.
• Facilitate bi-monthly discussions of the reports with editors drawn from the Kenya Editors Guild, members of
the Association of Media Women in Kenya (AMWIK), Kenya Union of Journalists (KUJ) officials, Media Council of
Kenya officials, women’s rights organizations, media scholars and MFA team.
• A final in-depth elections media coverage report and analysis with comparative data for female versus male
candidates.
• Expertise practical and actionable recommendations to media, civil society organizations, government and
development partners.

AREAS OF EXPERTISE AND COMPETENCIES
• Examples of prior conducted media monitoring/content analysis/media research experience—along with the
sample of full final report of the prior assignments.
• Proven internalization and passion towards the issue of gender equality.
• Strong methodological and media research background.
• At least two references of prior partners/clients for similar projects.
• A brief technical and financial proposal along with budget breakdown (along with CV of team leader/member/s).
In particular, the technical proposal should include understanding of the assignment and research/monitoring
design and methodology description.

 

Deadline to submit the proposal: 28th February 2022
Please submit your proposal to
info@mediafocusonafrica.org copy
Frenny Jowi: frenny@mediafocusonafrica.org

 

MS PRESIDENT: SEASON 2

After successfully producing and airing Ms President Season 1, Media Focus on Africa has launched a bigger and better Season 2. We have officially opened up the application process and women from across the country can now apply.

What is Ms. President?

Ms President is an entertaining, educating, and thought-provoking Reality TV show that seeks to portray to a national audience the capacity and ability of women to lead effectively. The objective of Ms President is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country. Learn more about Season 1 here.

Why is Ms President important? 

Women are usually not found in leadership positions. In many of our communities in Kenya, they are not generally perceived to have the skills, knowledge, or social status needed to bring about meaningful change.

Kenya’s constitution provides for equality in representation between men and women. However, in political leadership, women are significantly underrepresented. Following the 2017 election, female MPs make up only 22% of the National Assembly, 31% of the Senate and only 6% of the Governors.

Ms President Season 2 will contribute to Enhancing Women’s Participation in Political Leadership and Decision Making in Kenya via a multi-media program complemented with community dialogue and capacity strengthening for key stakeholder groups. Coming in the backdrop of the 2022 election makes Ms President Season 2 relevant and timely. Through the TV series, Ms President 1 introduced to the national audience young, fresh, intelligent and ‘presidential’ women from across the country many of these women have thrown their hats into the ring and are seeking various elective seats during this year’s general election. Others have been appointed into senior public service positions e.g. CAS Nadia Abdalla of the Ministry of ICT and Youth.

Just like with Ms President Season 1, the centrepiece of Season 2 will be the reality TV series. Ms President 2 will introduce to the national audience another crop of intelligent, articulate and ‘presidential’ women from diverse backgrounds with an eye on the 2027 general election and for appointment to senior public service positions.

The Impact of Season 1

55% of Ms President Contestants have reported that Ms President has provided them leadership opportunities not available to them before. Three examples: Nadia Abdalla, , Mombasa County contestant has since been appointed Chief Administrative Secretary in the ministry of ICT and Youth. Betty Adera, the Nairobi County contestant is now President of KANU Political Party Women Congress, a member of the One Kenya Alliance (OKA) technical team and Patron of the Young Women’s Forum in Africa by the Africa Youth Trust. Linet Mavu, Taita Taveta contestant has been appointed by the President to the Intergovernmental Relations Technical Committee. Many of Season 1 contestants are currently running for various MP and MCA positions.

The President of Kenya H.E. Uhuru Kenyatta endorsed the program. It also recorded commendation/endorsement from other top government officials and international dignitaries. , Chief

The reality TV show was nominated under the best TV documentary/TV show/TV reality category of the 9th Edition of the Kalasha International Film and TV awards 2019.

Who are we looking for?

Are you a Kenyan woman? Aged between 20-60 years & living in Kenya? With a diploma or higher qualifications? An excellent communicator? Agile & creative? Are you a leader actively involved in your community? Do you have the vision to transform your community? Do you believe in women’s leadership? If you are, then we are looking for you.

What does Ms President mean for the participants?

  • Millions of TV viewers and social media visibility.
  • A doorway to greater opportunities.
  • Prestige of being ‘Ms President’.
  • Mentorship, leadership, coaching and networking.
  • Interaction with high level national and international actors.
  • National and International profile for your favourite cause.
  • Making the idea of a female president in Kenya more relatable.
  • Winner – 20,000 USD, Runner Up – 15,000 USD, 2nd Runner Up – 10,000 USD.

If you believe you have what it takes to be the next Ms President, follow the instructions below to apply.

  1. Download the questionnaire here;http://shorturl.at/jovDL
  2. Fill it in and send it back to mspresidentkenya@gmail.com

MS. PRESIDENT SEASON 2 LAUNCHED

Media Focus on Africa has in a colourful event launched the second season of Ms. President Reality TV show, opening applications for all women who are community leaders across Kenya.

 

Ms President is an entertaining, educative, and thought-provoking Reality TV show that seeks to portray to a national audience the capacity and ability of women to lead effectively. The objective of Ms. President is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country.

Speaking at the event, the chief guest Hon. Racheal Shebesh, Chief Administrative Secretary, Ministry of Public Service & Gender said that having training is a gateway to a great opportunity. She called on political parties to support women and give them opportunities and platforms that are meant to push them to great leadership roles.

‘I was once one of the chosen few to be sponsored to attend a political training for young leaders. It propelled me to who I am today.’ She said.

Ms President 2 will introduce to the national audience another group of women of different backgrounds, who are intelligent, articulate, and ‘presidential’, with an eye on the 2027 general election and for appointment to senior public service positions.

Among the invited guests were Season 1 contestants who are already great change-makers in our society. One notable example is that of Hon. Nadia Abdalla, who through Ms President show was appointed Chief Administrative Secretary in the ministry of ICT and Youth by Kenya’s President Uhuru Kenyatta.

Speaking at the launch, Acting High Commissioner for Canada, David Da Silva called on aspiring women leaders to have courage and step out.

‘’To all aspiring female leaders, I urge you to put yourselves out there. It is not easy given the challenges you will face along your journey but it is worth it.’’ He said.

H.E Henriette Geiger, the European Head of Delegation to Kenya joined the meeting virtually. She thanked all the supporters of Ms President and stressed the need to push for women’s representation in various leadership roles.

Echoing Her Excellency’s remarks, Rukaya Mohammed, UN Women Country Director said that women were underrepresented in the political landscape and that there was a need to continue pushing for the implementation of the two thirds gender rule.

Politics in Kenya is characterized by low representation of women in decision-making despite women constituting 50.5% of the Kenyan population.

Women’s political representation is still below the constitutional threshold of 33% and further below the UN Sustainable Development Goal (SDG) target of 50%.

Do you believe you have what it takes to be the next Ms President? Who are we looking for?

Are you a Kenyan woman? Aged between 20-60 years & living in Kenya? With a diploma

or higher qualifications? An excellent communicator? Agile & creative? Are you a leader

actively involved in your community? Do you have the vision to transform your community?

Do you believe in women leadership?

If you you have all these qualities, please click on the link below to download the application form. Here you will also find details on how to submit the form once you have filled it.

www.shorturl.at/jovDL    or www.rb.gy/0afkus

2022 WOMEN ASPIRANTS SUPPORT

Media Focus on Africa (MFA) is currently implementing a project “Strengthening the democratic participation of women in Kenya” which is supporting 20 women aspirants for various elective seats from the counties of Narok, Nyandarua, West Pokot and Kajiado. These 4 counties were chosen because they are among those counties in Kenya that have some of the least numbers of elected women throughout Kenya’s history. The support in form of training is exposing the women to Strategic election planning and digital media skills for campaigning especially with the reality of covid 19 and the expansion of digital technologies to many rural communities in Kenya.

So far, the women have benefited from two separate training sessions from Faridah Salim, a Governance Expert and Pioneer Member, Kisumu County Assembly.

They have also benefited from inspirational talks/mentorship from 2 elected women: Hon Zuleikha Juma, Kwale County MP and Hon Sally Okudo MCA from Central Seme Ward in Kisumu County. The 2 leaders used their own experience in elective politics to not only encourage and motivate the women but to also share much needed skills and tips for women to navigate the political environment.

This project is supported by the Canada High Commission’s Fund for Local Initiative, CFLI. Gender equality and the empowerment of women and girls is at the core of the government of Canada International Policy- the Feminist International Assistance Policy.

 

Community Media Fund

The Bloomberg Media Initiative Africa (BMIA) and the Ford Foundation have partnered to establish a Community Media Fund (CMF) providing critical philanthropic support to enhance citizens’ access to relevant information that enables the public to hold officials accountable and to urge support for policies and practices that promote inclusive economic and human development.  For more details – https://www.bmia.org/community-media-fund/

Women and Political Campaigns in a Covid 19 world

Zoom Webinar by Media Focus on Africa. It will focus on women vying for elective sits in Kenya, discussing how the Covid Pandemic has affected the political landscape plus how women who are already disadvantaged on the political platform can navigate the landscape. The Webinar will also be live on Twitter and Facebook. More details to follow.

social media

Social Media Feed

Updates from Uganda & Kenya

Facebook Kenya

Meet #MsPresident Nuru Mohammed. She is an enthusiast, engineer and a champion of sustainable development with an BSc. and Msc. in water resources and environment engineering. She has acquired experience in designing, implementing and capacity building in water, environment, sanitation, land management and urban development programs.She is focused on programs that will enhance a sustainable economy and improve food security. She is passionate about girl education is sciences and has participated in mentorship of girls in schools. Read more about her story here:https://mediafocusonafrica.org/ms-president-2022/#MsPresident #SheCanLead ... See MoreSee Less
View on Facebook
On Thursday, the premiere episode of #MsPresident aired on @ktnhome_ . Their first task given to them by the judges was to form political parties, choose their President from amongst themselves and create their manifestos. If you missed out on all the action, worry not. You can catch the re-run this Sunday at 2.00pm. #MsPresident #SheCanLead ... See MoreSee Less
View on Facebook

Facebook Uganda

We had a successful dialogue on GBV in Jinja city. MFA is using edutainment, media and dialogues to fight GBV against women and girls and to promote women's rights at the grassroot levels of the most affected communities . With support from Urgent Action Fund, MFA has partnered with ADOVIC , a community based organization for facilitate the dialogues. ... See MoreSee Less
View on Facebook
MFA Uganda is using radio & community dialogue to create more platforms for communities especially women to debate and find realistic solutions to confront GBV. This week we are in Jinja for dialogues in partnership with ADOVIC Uganda supported by Urgent Action Fund ... See MoreSee Less
View on Facebook

Twitter Kenya

Meet #MsPresident Nuru Mohammed. She is focused on programs that will enhance a sustainable economy and improve food security. She is passionate about girl education in sciences.

Read more about her story here: https://t.co/zUHOcVFOVN

#MsPresident #SheCanLead https://t.co/aDcxhKgdNB
Media_Focus photo
Did you catch the Premere episode of #MsPresident on Thursday? If you missed it, I have some great news for you.

Catch the re-run on Sunday only on @ktnhome_ from 2.00pm.

#MsPresident #SheCanLead https://t.co/HSntqeWaFt
Media_Focus photo
Yesterday we had an amazing start to #MsPresident Season 2. We hope you all enjoyed the show. Stay tuned because the show is only going to get better. What did you think of last night's episode?

Ms President Contestant Lydia Munika had some interesting insights. #SheCanLead https://t.co/pDqFDsDvhf
GIVEAWAY ALERT! As promised, we owe you a giveaway. All you need to do is be among the first 3 people to answer this question.

In the Season Premiere of #MsPresident, what was Sawazisha's Party Slogan?

#SheCanLead https://t.co/6ad9pPT0Ju
We can not wrap up #MsPresident Premiere without thanking the partners who have walked with us through this journey. @CanHCKenya @unwomenkenya @EUinKenya.

We look forward to seeing the rest of the show unfold.
#MsPresident #SheCanLead https://t.co/IWXpT806I4
Media_Focus photo
There you have it, judges @Zippy_okoth, @Njeri_Kiereini and @miconyango have decided that all the women get to fight another day. However, they have been left with a stern warning to step up their game. It will take more to become the ultimate #MsPresident.

#SheCanLead https://t.co/c1oJ9gKKyR
Media_Focus photo

Twitter Uganda

#Jinja #CommunityDialogues
QUOTE: "Many young people are getting married at teenage years but after a few years of being together the woman is far more mature in reasoning than her husband. That difference in reasoning is causing conflict that ends up as GBV in homes"
@UrgentAct https://t.co/ygVJHXT1YN
MFAUganda photo
#Jinja #CommunityDialogues #EndGBV
"Poverty is the main cause of GBV here. We have a saying in lusoga that "obwavu lumbe" meaning poverty is death. Women despise their poor husbands, this angers the men into beating them up to humble them."
@ADOVICUganda @UrgentAct https://t.co/RDb4KBltsh
MFAUganda photo
We had a successful dialogue on GBV in Jinja city. MFA is using edutainment, media and dialogues to fight GBV against women and girls and to promote women's rights at the grassroot levels of the most affected communities. Support from @UrgentAct, we partnered with @ADOVICUganda https://t.co/euKemoAq5h MFAUganda photo
MFA Uganda is using radio & community dialogue to create more platforms for communities especially women to debate and find realistic solutions to confront GBV. This week we are in Jinja for dialogues in partnership with @ADOVICUganda supported by @UrgentAct https://t.co/9E8yTwORli MFAUganda photo
#Media can help! Authorities and duty bearers can reach more audiences through meaningful partnerships and engagement with media to relay urgent information to end #VAG! #ActAgainstGBV https://t.co/6w0GkJJwzf MFAUganda photo