Phase 2: Using Creative Media to Support Realization of Gender Equality

Media Focus on Africa is excited to announce the launch of county-level public screenings of the Filamu Dada films, combined with interactive discussions, set to begin in January 2025. These screenings will take place in the seven counties where the remarkable women leaders featured in the films come from. With support from the U.S. Embassy in Nairobi through its Public Diplomacy Small Grants Program, the initiative aims to celebrate women’s leadership, foster community engagement, and inspire future generations of female leaders. The screenings will provide a platform for local audiences to engage with filmmakers, activists, and the women themselves, exploring their personal journeys and the broader social and political issues they face. This project is part of Media Focus on Africa’s ongoing commitment to amplifying the voices of women and encouraging dialogue on important social issues.

Media representation of women matters. If we want to see more women in leadership in the real world, girls need to see more women leaders in the world of entertainment. Having women as role models in popular media inspires girls to aim higher. However, movies/films, impactful as they are, tend to perpetuate gender inequality creating a vicious cycle as societal stereotypes influence filmmakers (mostly male) who in turn create art that adds to the said stereotypes. Filamu Dada targeted female filmmakers to increase the number of women in filmmaking and production in Kenya relative to men. This is to increase the number of stories about women and the voices of women in films and documentaries.

Media Focus on Africa (MFA) believes in the transformative role of media in achieving gender equality. This is through gender-sensitive and gender-transformative content that breaks gender stereotypes and challenges traditional, social, and cultural norms and attitudes regarding gender. Content such as Filamu Dada.

In 2022/2023 MFA supported the Filamu za Akina Dada Uongozini program, popularly referred to as Filamu Dada. 7 pairs (a producer and director) of Kenyan female filmmakers were supported to produce 7 short internationally compliant Kenyan creative documentaries on 7 women leaders from across the country. The full list of the films and the filmmakers is as follows:

DONYA: Voice of The People- Hon. Donya Dorice Aburi (County Woman MP Kisii) produced by Irene Mukonyoro & Debra Ngeru

CHEPTIKONYOL- Hon. Cynthia Muge Rotich (County Women MP Nandi)  produced by Miriam Koske & Cherotich Kibet

GENOWA- HE, Hon. Gladys Wanga (Governor Homabay County) produced by Sandra Ruong’o & Wendy Kirorei

Etomononi Nagol- Caroline Ncharo (Assistant Chief Kajiado) produced by Cynthia Abdallah, Ivy Kagai & Skeeter Imisa

The Nomads Daughter- Mumina Gollo Bonaya (County Woman MP Isiolo) produced by Gumato Denge & Aisha Hussein

Ma-itu- Sabina Chege (Nominated MP Muranga County)  produced by Sally Ngoiri & Joan Rispa Kiragu

The Force Within- HE, Hon Cecily Mbarire (Governor Embu County)  produced by Ashley Murugi & Joan Kabugu

These screenings of the Filamu Dada films in the Counties where the women leaders hail from will increase awareness about women and leadership. The films show/present the women leaders in their leadership roles and as experts on a diversity of topics. The facilitated dialogues that accompany the screenings are a platform for open and frank discussions that will challenge popular stereotypes about women and leadership. The involvement of men, faith, and community leaders in the facilitated dialogues will foster debate and engagement critical for the construction of new social and cultural gender norms and ideologies. Ultimately this will create an environment that enables girls’ and women’s full enjoyment of their human rights and fulfillment of their fullest potential.

Despite improvement in the 2022 elections, women are still significantly underrepresented in political leadership and decision-making positions in Kenya. Following the elections, women make up only 10.6% of all elected leaders (201 of 1882). There’s a need for more elected women leaders across the board in line with the constitution’s two-third gender principle for elective bodies. Films/documentaries such as Filamu Dada can play a part in this.

If we want a safe world for women, we all need to be Feminists

FEMINISM is a term that has attracted a fair share of negative campaigning in the recent past both in Kenya and globally. There has been a misunderstanding of what feminism stands for and it has been tagged by some with a false connotation of overall extremism. With the annual 16 days of activism campaign knocking Kicking off, it feels like the opportune time to remind us all what FEMINISM is truly about.

The encyclopedia Brittanica defines FEMINISM as the belief in social, economic, and political equality of the sexes. Merriam Webster dictionary defines it as the belief in and advocacy of the political, economic, and social equality of the. Simply put FEMINISM is the belief that men and women are equal and should enjoy equality politically, economically and socially. A FEMINIST therefore is a person who believes in the social, political and economic equality of the sexes. The Constitution of Kenya lists equality and non-discrimination among the core national principles and values of governance.

In the world or in Kenya today, are men and women enjoying equality economically, socially and politically? The available facts and figures paint the picture of persisting gender inequality. According to the World Economic Forum Global Gender Gap Index 2024, it will take 5 generations or 134 years to close the gender gap at current progress.  Top political and industry positions remain largely inaccessible to women. Women held only 26.9% of seats in parliament globally. In Kenya following the 2022 elections, women make up only 10.6% of all elected leaders (201 of 1882). An Africa Development Bank 2023 report found that the percentage of women sitting in the boards of blue-chip companies in Kenya was 19.8%. 113 countries including Kenya have never had a female head of state according to UN Women. Women’s workforce representation remains below men’s in nearly every industry and economy with women accounting for 42% of the global workforce. A Kenyatta University Women’s Economic Empowerment Hub audit showed that by 2020, representation of women in middle and upper management within the public service in Kenya stood at 27% and 29% respectively. Overall representation of women in the public service in Kenya was 32% in 2020. In the three months between August and November 2024, there have been 97 cases of reported femicide in Kenya according to the National Police Service.

In the face of such glaring gender inequality in the world and in Kenya, there is an urgent need for more people who believe in the equality of the sexes, more FEMINISTS. Gender equality is a fundamental human right and a critical aspect of sustainable development. It is one of the Sustainable Development Goals (SDG 5) but also integral to all dimensions of inclusive and sustainable development and cuts across all the other 16 SDGs. Equality for men and women in the economy, in decision making and in policy debates yields better results for all. For instance, IMF research suggests that narrowing the gender gap in labour markets in developing countries such as Kenya could increase the GDP by 8% and if the gap is totally narrowed, the GDP would increase by as much as 23%.

The equality of the sexes (gender equality) which is what FEMINISM is all about makes sense and cents. It is why as we ‘unite to end violence against women and girls’ during this year’s 16 days of activism, we should all become FEMINISTS and embrace FEMINISM. It makes sense and cents.

Phase 1: Using Creative Media to Support Realization of Gender Equality

Media Focus on Africa is pleased to announce the commencement of a new phase of public screenings of the Filamu Dada films combined with interactive discussions. These public screenings and dialogue will take place in each of the 7 counties where the 7 women leaders who are subjects of the films hail from. These public screenings have been made possible by the support of the Canadian High Commission in Kenya via the Canada Fund for Local Initiatives (CFLI)

Media Focus on Africa (MFA) believes in the transformative role of creative media in achieving gender equality. In 2022/2023 MFA supported the Filamu za Akina Dada Uongozini program, popularly referred to as Filamu Dada. 7 pairs (a producer and director) of Kenyan female filmmakers were supported to produce 7 short internationally compliant Kenyan creative documentaries on 7 women leaders from across the country. The full list of the films and the filmmakers is as follows:

DONYA: Voice of The People- Hon. Donya Dorice Aburi (County Woman MP Kisii) produced by Irene Mukonyoro & Debra Ngeru

CHEPTIKONYOL- Hon. Cynthia Muge Rotich (County Women MP Nandi)  produced by Miriam Koske & Cherotich Kibet

GENOWA- HE, Hon. Gladys Wanga (Governor Homabay County) produced by Sandra Ruong’o & Wendy Kirorei

Etomononi Nagol- Caroline Ncharo (Assistant Chief Kajiado) produced by Cynthia Abdallah, Ivy Kagai & Skeeter Imisa

The Nomads Daughter- Mumina Gollo Bonaya (County Woman MP Isiolo) produced by Gumato Denge & Aisha Hussein

Ma-itu- Sabina Chege (Nominated MP) Muranga County  produced by Sally Ngoiri & Joan Rispa Kiragu

The Force Within- HE, Hon Cecily Mbarire (Governor Embu County)  produced by Ashley Murugi & Joan Kabugu

The films were officially launched on 5th October 2023 at the National Museums in a ceremony attended by the women leaders among other dignitaries. Initial public screenings of the films followed with interactive discussions took place in Kitale and at Alliance Francaise in Nairobi. The films were also screened at the Movies that Matter film festival in the Hague, Netherlands.

The Rationale for Using Creative Media to Support Realization of Gender Equality in Political Participation and Representation in Kenya

The movie/film industry (creative media) is one of the most influential branches of media. It reaches billions of viewers across the world shaping the beliefs and opinions of people. Impactful as they are, movies/films tend to perpetuate gender inequality. Portrayals in films reinforce societal gender stereotypes. Roles played by women on screen that reinforce negative gender stereotypes can set back progress towards achieving gender parity. According to the World Economic Forum 2024 State of the Gender in the Film Industry Report, out of 100 highest grossing films for 2023 only 30 featured women and girls in lead or co-lead roles. Because of the role of films in popular culture and society, films largely reflect prevailing cultural attitudes about gender roles, norms, attitudes and expectations. This results in a vicious cycle as societal stereotypes influence filmmakers (mostly male) who in turn create art that adds to the said stereotypes.

These negative depictions have implications that reach far beyond the entertainment industry. According to a NORDICOM report “Beyond the Stereotypes? Images of Boys and Girls and their Consequences”, stereotypical gender portrayals and clear gender segregation correlates with preference for gender appropriate media content, toys and games, traditional perception of gender roles, occupations and personality traits and attitudes towards expectations and aspirations for future trajectories of life.

But creative/entertainment media can play a transformative role in achieving gender equality in societies. This is through gender sensitive and gender transformative content that breaks gender stereotypes and content that challenges traditional social and cultural norms and attitudes regarding gender. Content that shows/present women in leadership roles and as experts on a diversity of topics on a daily basis, not as an exception.

In a UN Women Discussion Paper Series No 42 “Social Norms, Gender and Development: A Review of Research and Practice” Cookson T.P et al make the case for combining the gender sensitive and transformative content with group discussions that foster engagement and debate. Further, they reckon that the involvement of men and boys, and influential actors such as faith and community leaders in the group discussions is critical for the construction of new gender norms.

Screening of the Filamu Dada films in the Counties where the women leaders hail from will increase the awareness about women and leadership. The films show/present the women leaders in their leadership roles and as experts on a diversity of topics on a daily basis, not as an exception. The facilitated dialogues that accompany the screenings are a platform for open and frank discussions that will challenge popular stereotypes about women and leadership. The involvement of men, faith and community leaders in the facilitated dialogues will foster debate and engagement critical for construction of new social and cultural gender norms and ideologies. Ultimately this will create an environment that is enabling of girls and women’s full enjoyment of their human rights and fulfilment of their fullest potential.

Despite improvement in the 2022 elections, women are still significantly underrepresented in political leadership and decision-making positions in Kenya. Following the elections, women make up 10.6% of all elected leaders (201 of 1882). This is a slight improvement on the 9.1% (172 of 1882) in 2017 and 7.7% (145 of 1882) in 2013. There’s need for more elected women leaders across the board in line with the constitution’s two-third gender principle for elective bodies. Creative media (films/documentaries) can play a part in this.

Media representation of women matter. If we want to see more women in leadership in the real world, girls need to see more women leaders in the world of entertainment. Having women as role models in popular media inspires girls to aim higher. This is the role that Filamu Dada plays.

Empowering Communities: Insights From the Recently Concluded Community Dialogues

Over the past few months, a series of impactful community dialogues took place in various counties across Kenya including, Homabay, Kisii, Kericho, Samburu, Embu, Kajiado, and Wajir. These dialogues, conducted by Media Focus on Africa in conjunction with partner organisations and in collaboration with local communities, aimed to address critical issues such as the empowerment of women, environment and climate change, period poverty, women’s leadership, and inclusivity in public policy. They sought to bring both men and women in discussion of these key topics. 

Our partner organisations included Inuka Community Developers Network in Homabay, A Million Hugs in Kisii, The Barrier Breakers in Kericho, Network Empowering Samburu Transformation in Samburu, Stitch In Time My Africa Projects in Embu, A Pack A Month in Kajiado, and Arid Lands Development Focus in Wajir County. Their contribution was paramount to the success of the community dialogues. 

During the community dialogues, participants engaged in thought-provoking discussions that shed light on the challenges faced by women, particularly in relation to period poverty. These dialogues revealed the severity of the situation and the lengths women would go to in order to access menstrual hygiene products, including resorting to sexual acts. In a session in Kisii, Mr. James Matundura, Chairperson of the Gusii Council of Elders, shared his revelation, stating, “In my 70 years of living, I have never sat down in a meeting with men and women to discuss menstruation. As a community, we have always viewed this as a women’s issue. This is progress.” This poignant statement underscores the importance of continuing the discussion on menstrual health at the grassroots level.

The dialogues aimed to raise awareness, reduce stigma, and advocate for affordable menstrual products to ensure every woman’s dignity and well-being. By breaking down barriers related to menstrual health, the dialogues contributed to the empowerment of women, and to promoting gender equity.

James Matundura, Chairperson- Gusii Council of Elders 

In discussion on inclusivity in public policy, there was consensus on the importance of fostering women’s active involvement in governance and local development initiatives, ensuring that their voices are heard in matters of public interest. Through these discussions, it became evident that advocating for inclusivity and gender responsive policies is vital for creating a more equitable society. In order to achieve this, it is essential to have more women in leadership positions. The community dialogues also focused on identifying and addressing the barriers that women face in their pursuit of leadership roles, such as safety concerns, financial limitations, societal norms, and structural obstacles. Despite these challenges, women were encouraged and inspired to run for political and other leadership positions within their communities. A key outcome of a community dialogue in Samburu County was the recognition that “empowering women to actively participate in decision-making isn’t just a matter of equality; it’s an investment in a brighter, more inclusive future for all”.

Samburu County 

Empowering women was the central focus of the community dialogues. Understanding the challenges faced by women was identified as a crucial step towards empowerment. Throughout the dialogues, participants engaged in discussions about these challenges, some of which included limited access to education, healthcare, and economic opportunities. Additionally, participants recognized the impact of community and societal structures in perpetuating these limitations. The inclusion of both men and women in these dialogues created a platform for collective action and allowed for the exploration of strategies to address these issues effectively, leading to a more positive and equitable society.

The community dialogues also facilitated discussions on environmental issues, with a particular focus on climate change. Participants explored ways in which women can contribute to creating greener and more sustainable communities. Various perspectives were shared regarding the necessary changes that could be implemented within their respective communities. Additionally, there was a strong emphasis on empowering women through capacity building initiatives, enabling them to take on leadership roles and have a greater influence in shaping policies and decisions related to climate change. A notable example can be seen in Embu County, where participants at the Climate Change Dialogue unanimously agreed that by reducing harmful activities and empowering women to lead and advocate for environmentally sustainable practices, they could effectively mitigate the impacts of climate change.

 

Embu County- Climate Change Dialogue

The series of community dialogues held across various counties in Kenya successfully fostered open conversations on women’s empowerment, leadership, and their contributions to society. By bringing together both men and women, these dialogues provided a platform to collectively address crucial issues such as climate change, economic empowerment, period poverty, and inclusivity in public policy. The outcomes of these dialogues include increased awareness, improved understanding, and a commitment towards creating a more equitable and inclusive society. It is through continued dialogue and collaborative efforts that sustainable change can be achieved. 

 

“We will get there one step at a time…”

-Angel Mbuthia

Ms President 2022

Unleashing the Power of Women in Kenyan Politics: Filamu za Akina Dada Uongizini

 

In a society where women’s voices are often marginalised in political decision-making, Filamu za Akina Dada Uongizini (Filamu Dada) emerges as a groundbreaking initiative aimed at increasing the participation of women in political leadership in Kenya. This short documentary film project, a part of the TV Series Ms President, showcases the stories of seven remarkable Kenyan female leaders, while also empowering female filmmakers in the country. With its powerful narratives and captivating visuals, Filamu Dada is set to inspire change and encourage a more inclusive political landscape in Kenya. 

Filamu Dada brings to the forefront the accomplishments and challenges faced by women leaders in Kenya. Through the lens of seven competitively selected teams of female filmmakers, the project delves into the lives of these extraordinary women who have shattered glass ceilings and made their mark in politics. From Members of Parliament to Governors and Woman Representatives, each film offers a unique perspective on the journey of a female leader.

The Filmmaker Teams:

Each team was assigned to follow and document the journey of a specific Kenyan female leader.

  1. DONYA: Voice of The People – Donya Dorice Aburi (MP): Kisii

Filmmakers: Irene Mukonyoro & Debra Ngeru

  1. Cheptikonyool – Cynthia Muge Rotich (MP): Nandi

Filmmakers: Miriam Koske & Cherotich Kibet

  1. GENOWA – Gladys Wanga (Governor): Homabay

Filmmakers: Sandra Ruong’o & Wendy Kirorei

  1. Etomononi Nagol – Caroline Ncharo – Kajiado (Asst. Chief)

Filmmakers: Cynthia Abdallah & Ivy Kagai/S. Imisa

  1. The Nomads Daughter – Mumina Gollo Bonaya – (Woman Rep): Isiolo

Filmmakers: Gumato Denge & Aisha Hussein

  1. Ma-itu – Sabina Chege (Nominated MP) – Muranga

Filmmakers: Sally Ngoiri & Joan Rispa Kiragu

  1. The Force Within – Cecily Mbarire (Governor): Embu

Filmmakers: Ashley Murugi & Joan Kabugu

Beyond documenting the stories of women leaders, Filamu Dada also aims to enhance the capacity of female filmmakers in the country. Led by Docubox-EADFF, the project provides a comprehensive story and production workshop, ensuring that the filmmakers are equipped with the necessary skills to bring these powerful narratives to life. The mentorship and training provided by experienced professionals like Zippy Kimundu, Lydia Matata, and Franki Ashiruka foster a supportive environment for growth and development.

At the core of Filamu Dada lies the Female Directors in Film Lab, an initiative initiated and supervised by Dutch filmmaker Fleur van Dissel and Media Focus on Africa. This lab serves as a platform for female filmmakers to collaborate, learn, and exchange ideas. By nurturing their talent and providing them with the necessary resources, the lab aims to create a more inclusive and vibrant film industry in Kenya, where women can thrive and make their voices heard.

Filamu Dada is more than a film project; it is a catalyst for change. By showcasing the experiences of women leaders and empowering female filmmakers, it aims to challenge societal norms and inspire future generations of women to actively participate in political leadership. 

The much-anticipated premiere of Filamu za Akina Dada Uongizini took place on Thursday evening, 5th October 2023, at The National Museum, Louis Leakey Auditorium. This event was a celebration of women’s achievements, resilience, and determination. Attendees had the opportunity to witness the powerful stories portrayed on screen and engage with the women leaders, filmmakers and producers who brought them to life. The chief guest, Embu County Governor, Cecily Mbarire noted, “we need to give our story as women. We have His story, but we need Her story.”

To celebrate the filmmakers and women leaders, the event was graced by dignitaries including the Nairobi County Woman Representative, Hon. Esther Passaris, the CEO of National Land Commision, Ms. Kabale Tache, the Head of Public Service, Hon. Felix Koskei, the Commissioner of KNCHR Hon. Sarah Bonaya. Additionally, the UN Women in Kenya Representative, Anna Mutavati, Janine Cocker representing the High Commission in Kenya, among other dignitaries were present at the premier. Their much appreciated support is paramount in encouraging young women to become involved in leadership and politics.

WE ARE HIRING: Media Consultant

MEDIA CONSULTANT TERMS OF REFERENCE

Media Focus on Africa invites applications from eligible media consultants to develop an E-based manual/guide for gender sensitive reporting on Sexual and Gender Based Violence (SGBV) targeted at women in politics. This is part of the larger Ms President project aimed at increasing the participation and media coverage of female leaders in elective politics in Kenya.

The Organisation

Media Focus on Africa (MFA) is a not-for-profit organization founded in 2006. It represents a long-standing and unique International, African and East African knowledge base and expertise of the media industry and the political environment in which it operates.

Since 2006 MFA has in close collaboration with CSO/CBO organizations and the media implemented some ground breaking multi media campaigns on leadership and good governance; free and fair elections and peace building and reconciliation among others.

Background
What is Ms. President?
Ms President is an entertaining, educating, and thought-provoking Reality TV show that seeks to portray to a national audience the capacity and ability of women to lead effectively. The objective of Ms President is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country. Learn more about Season 1 here.

Why is Ms President important?

Kenya’s constitution provides for equality in representation between men and women. However, in political leadership, women are significantly underrepresented. For instance, following the 2022 election, female MPs (82) make up only 23.5% of the National Assembly, 31% of the Senate (21), 14% of the Governors (7) and 8% (115) of elected Members of County Assembly.

SGBV targeting Women in Politics
Kenya’s electoral processes precipitate politically motivated violence. The threat or the use of violence, including sexual violence, intimidates female candidates in political processes and forms a major deterrent to equal participation. Universally, the increase in women’s political representation has been accompanied by a rise in Violence Against Women in Politics (VAWP) . For instance, in 2008, the Commission of Inquiry into Post-Election Violence reported 900 cases of sexual violence between 2007 and 2008 . In 2017, the Kenya National Commission on Human Rights (KNHRC) recorded 2011 sexual offences cases during the 2017 electoral violence. It further documented that 96.26% of victims of violence were female and 3.74% were male . While the internet and social media are useful tools for campaigning, they have become platforms for misogynistic threats and harassment to deter women from leadership. The viral nature of the distribution afforded by social media aggravates the threat .

Summary of Position
The Media consultant will support Media Focus on Africa to develop an E based manual for gender sensitive reporting on VAWP.

Key Deliverables
E based manual for gender sensitive reporting on VAWP for use by journalists, editors, media practitioners and stakeholders, Women’s Rights Organizations, Human Rights and Gender activists and Civil Society Organizations.

Duration of Consultancy
This will be agreed on with the Consultant once he/she is selected.

Logistical Support
Media Focus on Africa will provide preparatory and logistical assistance to the consultant as and when necessary.

Minimum Qualifications
Minimum of 7 years’ experience of relevant work e.g., developing reporting manuals and/or training for journalists and media practitioners.
Familiarity with contemporary media reporting and consumption trends straddling television, radio, newspaper and social/digital media.
Experience in and deep understanding of gender and Sexual and Gender Based Violence (SGBV) including VAWP. Professional writing on this is an added advantage.
Minimum of a Master’s Degree in media and journalism studies or any other relevant fields.
Excellent interpersonal and communication skills.

Application Process
Interested candidates should submit their expression of interest, CV, evidence of previous work, expected compensation and references via email to harrison@mediafocusonafrica.org by close of day on 10th August 2023.

Only short-listed applicants will be contacted.

 

International Press Freedom Day: Celebrating the Freedom to Inform and Be Informed

Every year on May 3rd, we celebrate International Press Freedom Day, an occasion that highlights the importance of freedom of expression and the role of journalists in promoting democracy, transparency, and accountability. This year’s theme is “Shaping a Future of Rights: Freedom of expression as a driver for all other human rights” emphasizing the fact that freedom of expression enables the enjoyment and the protection of all other human rights.

The theme resonates with Media Focus on Africa’s (MFA) mission to stimulate social change through the media. For over two decades, MFA has been working with journalists, media organizations and civil society groups across East Africa to enhance media professionalism, increase access to information and amplify the voices of marginalized communities through various innovative TV and Radio projects.

MFA recognizes that the media is a critical tool for shaping public opinion, influencing policy decisions, and holding those in power accountable. However, the media’s effectiveness is only possible when journalists can operate freely and without fear of censorship, intimidation and or harassment.

In many parts of Africa, journalists face significant challenges in their work. They are often subjected to physical attacks, legal harassments and financial constraints that limit their ability to investigate, report and disseminate information. This has a chilling effect on freedom of expression and undermines the public’s right to know.

MFA works to support and enable freedom of expression and freedom of the media by providing training and capacity building journalists and convening media stakeholders’ roundtables for conversations and dialogue on the most pressing freedom of expression and freedom of media challenges. Through our programs, we equip journalists with the skills and knowledge they need to produce high-quality and informative content that serves the public interest.

As we celebrate International Press Freedom Day, MFA reiterates its commitment to promoting media freedom, pluralism and professionalism across East Africa. We recognize that freedom of expression is a catalyst for the enjoyment of all other human rights and that journalists and media are an essential cog in safeguarding our freedom of expression. This year’s celebrations comes against the backdrop of fighting in the Sudan and opposition protests in Kenya.

“Access to reliable official information is of critical importance during times of crisis. Trustworthy news and images may help protect civilians and contribute to diffusing tensions. Journalists are often the source of this information, but many times they’re also the target of the parties in a crisis, e.g., the recent attacks on journalists covering the opposition called demonstrations in Nairobi in March. Press freedom and freedom of expression demands that journalists’ safety be guaranteed by state and non-state actors alike at all times and especially during times of crisis such as now” Harrison Manga, country Director at MFA Says.

We call on governments, media stakeholders and civil society organizations to support and protect journalists’ work and promote a free, independent, and vibrant media landscape in Africa. This is the only way to safeguard freedom of expression and catalyze the enjoyment of all human rights by all.

Media Monitoring Report Launch: Advancing Gender Equality in Political News Coverage

Wamunyu, W. & Maleche, H. Gender and Media in Kenya speaks at the launch of the media monitoring event held at Jacaranda Hotel in Westland on April 28 2023.

A recent media monitoring report launched by Wambui Wamunyu reveals a significant gender gap in political news coverage, with women being underrepresented as political news sources, content producers, and analysts. The report highlights the need for more diverse and inclusive media coverage and provides recommendations for achieving gender equality in politics.

The media monitoring report launch event, which took place on April 28, was attended by esteemed guests, including media representatives, politicians, civil society activists, and gender equality advocates. The report, which analyzed media coverage of political news over the past Kenya general elections, revealed that women are vastly underrepresented in political news coverage.

According to the report, about 40% of political news sources were women, and female experts and analysts were also underrepresented. Additionally, the report found that women’s perspectives were often marginalized, with their voices and opinions not given equal weight as those of their male counterparts.

In light of these findings, the report provides recommendations for improving gender equality in political news coverage. The first recommendation is for editorial decision-making to include deliberate efforts to involve both genders as political news sources, content producers, and analysts. This can enhance coverage by recognizing diverse perspectives and spaces.

Another critical recommendation is a review of campaign finance structures and mechanisms to enable equal opportunity for both genders in funding their electoral campaigns. This includes policies related to the financial support political parties provide to candidates and expenditure limits on electoral races.

During the launch event, the speakers emphasized the need for collaboration between media organizations, civil society groups, and political stakeholders to implement these recommendations effectively. Achieving gender equality in political news coverage requires a collective effort from all players involved.

Read the full report below.

General in Elections 2022G1

FOR INNOVATION AND TECHNOLOGY TO LEAD US TO GENDER EQUALITY, IT IS IMPERATIVE THAT WE REMAIN “ANALOGUE”

This year’s International Women’s Day is marked under the theme DigitALL: Innovation and Technology for gender equality. Innovation and technology or digital transformation provides new avenues (leapfrog opportunities) for the economic transformation of women. The internet, mobile phones and digital financial services gives women the possibility to earn additional income, increase their employment opportunities and access knowledge and general information.

However, hurdles to access and affordability, lack of education and skills, technological illiteracy as well as inherent gender biases and negative socio-cultural norms effectively curtail women’s and girls’ ability to benefit from opportunities offered by the digital transformation.

According to a 2018 Organization for Economic Cooperation and Development (OECD) report on Bridging the Digital Gender Divide, 327 million fewer women than men have a smartphone and can access the internet. According to the report in Africa, women are 34% less likely than men to own a smartphone. In Kenya, the great majority who have access to the internet do so via their phones. The GSMA Mobile Gender Gap Report for 2019 found that Kenyan women are 23% less likely than men to own a smartphone and 39% less likely than men to access the internet. The biggest hurdle to women’s ownership of smartphones in Kenya is affordability of the handsets. The cheapest smartphone handset in Kenya retails for about 5000KES or 40USD. This is out of reach of many women. Women headed households account for 30% of households living below the monetary poverty line compared to 26 percent of those headed by men according to the Kenya National Bureau of Statistics 2018 Economic Survey. The relatively higher incidence of poverty among women compared to men is underpinned by socio-cultural norms governing gender roles, ownership of and control over familial property etc.

Fewer girls than boys are enrolled in Institutions of Higher Learning. Female students made up 40% of all the students enrolled in Universities compared to 60% male students during the 2020/21 academic year according to statistics from statista.com. Further, girl’s enrollment in disciplines relevant to the digital transformation (ICT & STEM subjects) is lower than that of boys. The World Bank estimates that only 30% of ICT graduates in Eastern and Southern Africa are Women. This boils over to the underrepresentation of women in technology design and governance. Negative socio-cultural norms surrounding education of girls versus boys as well as gender roles in society contribute to this situation.

Women on average spend 2.6 more time than men on unpaid care and domestic work according to the OECD 2018 report. This restricts the time they can spend in paid work or to upskill themselves using online tutorial videos and freely available information.

While digital transformation offer “leapfrog” opportunities for the empowerment of women, this will only succeed if the “analogue” work of actions that raise awareness, challenge gender stereotypes and negative socio-cultural norms, attitudes and behaviours and enabling greater female political participation and representation continues full speed. It is the case that for digital transformation to yield for us gender equality, it is imperative that we remain “analogue”

Media Focus on Africa wins two prestigious awards for promoting gender equality and the empowerment of women

Media Focus on Africa (MFA) has made its mark as a leading organization in the promotion of gender equality and empowerment women in Kenya.

On Friday 3rd March 2023, MFA was honored with two prestigious awards at the National Diversity and Inclusion Awards and Recognition (DIAR) Awards ceremony.

The first award was for the overall winner in the category of NGOs promoting gender equity. This award recognizes MFA’s continued commitment to promoting gender equality in Kenya and beyond through the Ms President project. MFA has consistently worked through innovative media programs to raise awareness about gender inequality and challenge the socio-cultural norms that underpin gender inequality. At the same the programs empower women across the country. This award shall spur MFA onto greater efforts and boost the organization’s unwavering dedication to the cause of contributing to the realization of a more equal and just Kenya.

The second award recognized MFA’s Ms President program as the best women empowerment initiative. The Ms President program is a groundbreaking initiative that seeks to show to Kenyans the possibility of female head of state in Kenya. It also aims to empower Kenyan women by giving them the skills and knowledge they need to become effective leaders in policy and decision making spheres of country through the Ms President Academy.

The Ms President program has already made a significant contribution in bridging the gender gap in the political representation and policy/decision making realms in Kenya. 2 Ms President alumni are members of the 13th National Assembly. Another 2 are members of the 3rd County Assemblies. 1 served as a Chief Administrative Secretary in the regime of President Kenyatta while another is a current member of the Intergovernmental Relations Technical Committee. Ms President equips the women with leadership skills, builds their confidence and is helping to break down socio-cultural barriers thus contributing to the realization of a more inclusive society.

This award is testament to the hard work and dedication of everyone involved in the program.

In accepting the awards, MFA’s Country Director, Harrison Manga, expressed his gratitude to the organizers of the DIAR Awards and all the partners who has supported MFA’s work over the years. He said, “We are honored to receive these awards, which recognize the hard work and dedication of everyone at MFA. We remain committed to the cause of promoting gender equality and the empowerment of women in Kenya and across Africa. We shall continue to dedicate our best efforts, imagination and innovation to this cause until we achieve our goal of a more equal society through the use of media “

DIVA4D slot gacor 777

social media

Social Media Feed

Updates from Uganda & Kenya

Facebook Kenya

Facebook Uganda

Twitter Kenya

Twitter Uganda