MFA partnered with The International Budget Partnerships (IBP) to implement a project that involved building the capacity of county based journalists to understand and report effectively on County budgets as well as report on local government spending so as to ensure it is transparent and improving the lives of County residents. Over the course of three years and covering seven counties namely Taita Taveta, Nyandarua, Busia, Kisumu, Narok, Kitui and Baringo, MFA also organized county roundtable discussions intended to bring together players from the county executive, county assembly, civil society organizations, the media and the public to discuss the roles of these players in the county budget process and how they can all work together for the success of the counties. The project was funded by FORD Foundation and The National Endowment for Democracy.
The Uungwana Initiave is a values, attitude and behavioral change campaign that is the brainchild of Ken Njiru. The Uungwana Initiative rests on three pillars namely, Jifahamu (or know yourself), Jiweze (take control of yourself) and Jitolee (give yourself to yourself first, then to the community and the world).
MFA assisted in the development of communication strategy for behavioral changes (morals and values) in collaboration with Ken Njiru at no cost. MFA prepared TV infomercials for the Uungwana initiative. Following this strategic imperative, MFA supported the development of messages aimed at encouraging good national norms and social values under the Uungwana Initiative. This initiative was seeking to promote mutual respect in Kenyan society and called on citizens to move from mediocrity. This support was rendered to Uungwana Resource Institute and included supplementing the production costs of Public Service Announcements (PSA’s) on uraia, utu, responsibility, politeness, trustworthiness, courage and justice. These PSAs aired on radio and television.