We had a successful dialogue on GBV in Jinja city. Media Focus On Africa Uganda is using edutainment, media and dialogues to fight GBV against women and girls and to promote women’s rights at the grassroot levels of the most affected communities . With support from Urgent Action Fund, MFA has partnered with ADOVIC , a community based organization for facilitate the dialogues.
The first episode of the second season of Ms President has today aired on KTN Home. The show which is the first of its kind aims at increasing women’s political representation and participation in Kenya.
After successfully going through the Ms President Leadership Academy that ran from 16th May to 26th May, the women will now compete for the title of Ms President. Media Focus on Africa created the Academy to expose the women to knowledge about how the country is run. This will allow them to contribute to the pool of competent women leaders in Kenya.
The topics, field visits and high profile networking events covered in the Academy should also help the contestants tackle the assignments given to them during the duration of the competition. They will use the experience and knowledge they attained to go further in the competition.
Competing for the title of Ms President this season will be the 49 successful candidates who were shortlisted from a pool of 320 who auditioned to join the show. In total there were 750 applicants for Ms President Season 2.
The show, produced in partnership with Dream Catcher Productions will air at KTN Home every Thursday at 8.00 pm to 9:00 pm. This season of the show will also air on 8 radio stations; 7 vernacular stations and 1 international station.
Every week, the women will be assigned tasks which they will tackle in groups or as individuals. These tasks will be formulated to test the women’s ability to handle matters to do with running a country. They will also seek to challenge the women to nurture their leadership capabilities.
At the end of every episode, some of the women will be eliminated until one woman is crowned Ms President and gets the prize of USD 200,000. The 1st runners up will receive USD 15,000 while the 2nd runners up will receive USD 10,000.
The second season of Ms President comes after a successful first season. Several Season 1 contestants have gone on to take up public service roles. They have also used their Ms President status to rally communities and take on local, national and even international leadership roles. The aim is to provide the same opportunity to another talented and passionate pool of women to continue to push for more women’s representation in leadership and governance
The “Filamu za kina Dada Uongozini” call is now LIVE!
Here is the link to the application portal: applications.mydocubox.org
Filamu Za Kina Dada Uongozini is a film training & production workshop program for Short Films brought to you by Media Focus on Africa (MFA) as part “Ms President” Leadership Programme . MFA is working in partnership with Women In Film – WIFA, DOCUBOX-EADFF and Fleur van Dissel Visual Communication.
We are seeking 7 pairs of female filmmakers in the preferred counties of Embu, Kericho, Kajiado, Homabay, Samburu, Kisii, and Wajir. These teams follow 7 females (in their locale) currently in political and community leadership positions or vying for leadership positions in the current election cycle.
This call is highly competitive and we are looking for quality stories that are unique to an authentic story in your locale. Stories from filmmakers all over Kenya can apply, but these 7 counties are preferred.
The female filmmakers who will be selected for this workshop will be mid-level to expert level in their filmmaking abilities, we are not currently seeking complete novices to the world of film.
Deadline for application: 17th June, 2022.
Media Focus on Africa has launched the Ms President Season 2 Leadership Academy at Desmond Tutu Conference Center in Nairobi.
After successfully conducting auditions across the country, Media Focus on Africa has launched the Ms President Leadership Academy for Season 2, marking the beginning of the second season of Ms President TV show competition. This season’s Ms President Leadership Academy will run from the 16th of May to the 26th of May 30. 52 successful candidates were shortlisted from a pool of 320 who auditioned to join the Academy. In total there were 750 applicants for Ms President Season 2.
The Ms President Leadership Academy’s purpose is to expose the 52 women to knowledge about how the country is run and contribute to the pool of competent and capable women leaders in Kenya. This prepares them for future high level public service roles, whether elective or appointive.
The topics covered in the academy have been chosen to mirror the functions of the Office of President of the Republic of Kenya. In addition to the training at the academy, relevant and value adding field visits are organized for the women. These field visits provide them with the opportunity to internalize the training and lessons in the Academy. High profile networking events are also organized to provide an opportunity to interact with and create networks with high level players in public service and the diplomatic community.
The Academy also prepares the women for the competition where the ultimate winner is crowned Ms President and gets the winner’s prize of 20,000 USD.
Ms President aims at increasing women’s political representation and participation.
Speaking at the launch, the chief guest, CAS Nadia Abdalla said “There is no handbook to being Ms President. Be yourself. Own your journey. I started here and now I am the youngest Chief Administrative Secretary in the current government.”
The Ms President show has been lauded as a platform that has raised to the national platform a crop of young new leaders with revolutionary ideas to transform Kenya.
‘’Why do we invest in Gender Equality? When believe that when you invest in women, you quadruple your investment” added Janine Cocker, the Canadian High Commissioner to Kenya.
The second season of Ms President comes after a successful first season. A number of Season 1 contestants have gone on to take up public service roles. They have also used their Ms President status to rally communities and take on local, national and even international leadership roles. The aim is to provide the same opportunity to another talented and passionate pool of women in an effort to continue to push for more women representation in leadership and governance.
Auditions for the second season of Ms President Reality TV show have kicked off with over 300 women getting a shot at being the first female President of the republic of Kenya following successful shortlisting of more than 700 applications.
Ms President Season 2 will contribute to enhancing women’s p participation in political leadership and decision making in Kenya through a multi-media program complemented with community dialogue and capacity strengthening for key stakeholder groups. Coming in the backdrop of the 2022 election makes Ms President Season 2 relevant and timely.
Media Focus on Africa began the auditions in Eldoret on the 28th – 29th of March at Sirikwa Hotel. Eldoret auditions include qualified participants from the following counties; Uasin Gishu, Elgeyo Marakwet, West Pokot, Trans Nzoia, Nandi, Bungoma and Turkana.
Later on the team will head out to Kisumu for the 31st of March- 1st April auditions, where qualified participants from the following counties will audition; Homabay, Siaya, Migori, Kisii, Busia, Nyamira Vihiga and Kakamega, followed by Isiolo on the 4th of April- 5th April. Auditions here will include qualified participants from Garissa, Wajir, Mandera, and Marsabit.
This will be followed by Nyeri, where qualified participants from the following counties will audition; Nyeri, Murang’a, Kirinyaga, Embu, Tharaka Nithi, and Meru, followed with Nakuru, with participants from the following counties; Bomet , Kericho , Narok , Nyandarua, Laikipia , and Baringo, followed with Nairobi with participants from; Kiambu, Machakos , Makueni , Kitui , and Kajiado then wrap up the auditions in Mombasa where particpants from the following counties will audition; Kilifi, Kwale, Taita Taveta, Tana River, and Lamu
The auditions include both verbal and written interviews before a panel of three judges from the Media Focus on Africa. Successful candidates will be notified of their results by the end of April. The auditions in various venues across Kenya will see 50 women selected to join the Ms President Academy. At this point, production for the Ms President show begins.
“We are looking for a qualified woman who is bold enough and ambitious to take up the President role in the future. ‘’- Frenny Jowi auditions judge.
The objective of Ms President is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country.
Kenya’s constitution provides for equality in representation between men and women. However, in political leadership, women are significantly underrepresented. Following the 2017 election, female MPs make up only 22% of the National Assembly, 31% of the Senate and only 6% of the Governors.
Ms President Season 1 saw several of the participants take up notable leadership positions that have seen them do tremendous things in the society. 55% of Ms President Contestants have reported that Ms President has provided them leadership opportunities not available to them before. Three examples: Nadia Abdalla, Mombasa County contestant has since been appointed Chief Administrative Secretary in the ministry of ICT and Youth. Betty Adera, the Nairobi County contestant is now President of KANU Political Party Women Congress, a member of the One Kenya Alliance (OKA) technical team and Patron of the Young Women’s Forum in Africa by the Africa Youth Trust. Linet Mavu, Taita Taveta contestant has been appointed by the President to the Intergovernmental Relations Technical Committee. Many of Season 1 contestants are currently running for various MP and MCA positions.
In August 2019 an incident captured national attention: Kwale County Woman MP Zuleikha Hassan forced her way into the National Assembly’s main chamber with her infant, something Standing Orders of the house doesn’t allow. The MP justified her action by pointing out that her nanny was away and she didn’t want to miss National Assembly sittings of the day on August 7th 2019. The MP used the opportunity to highlight the lack of a crèche in Parliament where nursing female MPs can leave their infants while attending parliamentary business. Following the incident, the Parliamentary Service Commission on the next day, 8th August 2019 tweeted photos of equipped creche facility within the precincts of parliament. It was telling prior to the action by Hon Zuleikha, whether by design or not, Parliament where the nation’s laws and policies originate, privileged the wellbeing of men over women.
Privilege in this sense can be defined as ‘those advantages that accrue to men by virtue of their gender and being members of a dominant group in society with access to resources and opportunities that are beyond the common advantages of marginalized groups in this case, women’. By simply being born male, men have twice the chance as women of getting employment in Kenya (2015/16 Labor Force Survey and Public Service Commission 2013/2014 baseline); are less likely to face sexual harassment/assault (KDHS 2014) and will mostly read and watch the accomplishment of other men in the media. Men by simply going about their everyday lives can easily fail to see their privilege. This is because this sort of privilege is invisible even to those who hold it. Many men who occupy high positions of power and authority in public service or in corporate circles often take for granted their right to hold such positions. They forget and don’t question the gendered process that gets them into those positions. For instance at 24 years most men and women kick off their career. Over the course of the next 10-15 years the women will take on average 2-3 maternity breaks (average fertility rate is 2.2 as per 2019 census) while their male peers enjoy uninterrupted working experience. In the process the men get promotions and their career growth proceeds steadily while the women mostly miss out. Their female peers get left behind because of motherhood. When senior management experience come into play for appointment to positions such as CEO, the men will be greatly advantaged. The requirement for senior management experience to be appointed a CEO looks fairly normal and routine but overlooks the reality that more men than women will have that type of experience. It’s no wonder a 2018 Nation Newsplex investigation revealed that there were only 4 female CEOs for the 62 companies listed in the Nairobi Stock Exchange. Of the same 62 companies, women comprised only 23% of their boards’ membership. In the public service women occupy only 23% of policy making positions (Public Service Commission 2013/2014 baseline).
Often when we talk about discrimination, we talk of it in terms of individual attitudes and prejudices. That is why we say so and so is ‘racist’, ‘sexist’ and ‘chauvinist’ and so on. What is often understated is the fact that these ‘individual’ behaviors are reinforced and normalized socially. Thus while an individual male can be judged to be sexist or a chauvinist, doing so simply ignores how his attitude or prejudice is supported and normalized by his society. Society (men at the forefront) define gender roles in stereotypical ways backed by culture and religious beliefs. For instance, while women can take up political leadership or pursue a career, they get no respite from domestic/household responsibilities e.g. childcare. Society regards this as the normal thing to do even though balancing domestic responsibilities with career or political leadership is often a daunting task for most women. Women who seek political leadership often face physical and/or emotional violence from male competitors with little to no recourse because such behavior is not widely frowned upon in the community and the authorities’ response is often late and inadequate. Electoral campaigns in Kenya are quite expensive, in part because of the culture of ‘handouts’. However, most women are not decision makers in their households or families. Ownership of property e.g., land or livestock that can be liquidated for campaign reside with the men, as is the decision to sell or not. Those (mostly men) who make the argument that Kenyan men and women can compete for elective seats on the same footing, do so from a place of privilege and don’t even recognize it.
In work places both in the private and public sectors, normalization of male privilege is common place. It is in the routine requirement that holders of certain jobs/positions work long, odd hours or on weekends. What may not be obvious is how such requirement inadvertently tilt the balance in favor of men because it conflicts with women’s domestic duties/responsibilities. Further, in many work places, there are no adequately fitted and manned nursing rooms/crèche for career women who are also nursing mothers. The inadvertent message being sent to the women is that career and motherhood are incompatible.
While there are many men who acknowledge that women are disadvantaged and discriminated against, they are not so willing to acknowledge that they’re correspondingly privileged and that they’re benefiting from the discrimination and disadvantage of women.
As the world celebrates this year’s International Women’s Day under the clarion call ‘break the bias’, it is the most opportune time to talk about male privilege. It is the right time to acknowledge that breaking the bias will require everyone, but especially men, to acknowledge the reality of male privilege and make conscious and deliberate efforts to undo it. Until men recognize their privilege and commit to challenging this status quo, achieving gender parity in all the spheres of life will remain a pipe dream.
By Harrison Manga, Country Director, Media Focus on Africa.
Media Focus on Africa (MFA) with the support of Global Affairs Canada, UN Women Kenya and the Delegation of the European Union to the Republic of Kenya is implementing Ms President Season 2.
MS PRESIDENT BACKGROUND
Ms. President is an entertaining, educating and thought-provoking Reality TV show that seeks to portray to the national audience the capacity and ability of women to lead effectively. This is the first time that a reality TV format has been adapted and used for women empowerment programme in Kenya. The objective is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country. Through a series of tasks and challenges, contestants (all female) display their leadership capacity and ability on National TV. The series showcase intelligent and articulate women who are Presidential with the aim of increasing the chances of women in Kenya taking up leadership positions. Ms President is conceptualized, produced and broadcast by Media Focus on Africa. Between January 30th and July 31st 2019, 26 episodes of the Ms President season 1 TV show were produced and broadcast attracting average weekly viewership of 3.5 million.
Following the successful production and airing of Ms President Season 1, Media Focus on Africa has launched Ms President Season 2. Ms President Season 2 will contribute to Enhancing Women’s Participation in Political Leadership and Decision Making in Kenya via a multi-media program
complemented with community dialogue and capacity strengthening for key stakeholder groups.
Coming in the backdrop of the 2022 election makes Ms President Season 2 relevant and timely.
The specific objectives are:
- Targeted communities’ capacity to reduce discrimination against women in political leadership enhanced,
- Media stakeholders’ capacity to promote women positively in media increased,
- President TV Show produced and broadcasted nationally to sensitize the public to women’s leadership capabilities.
The project’s main activities are:
- Ms President Reality TV show’
- Ms President Radio Shows,
- Training and Mentorship for female filmmakers,
- Community Dialogues,
- Media Monitoring.
MFA is seeking a gender specialist/consultant to support the implementation of the Ms President 2 project. The gender specialist/consultant will work in close coordination with the MFA programs team. The gender specialist/consultant will perform the following functions:
- Provide the overall technical guidance and advice to ensure high-quality implementation of the Ms President 2 project.
- Support MFA programs team during the implementation of Ms President 2 project to ensure gender outcomes and indicators are consistently captured and reported on
- Provide hands-on gender mainstreaming guidance and support to the MFA programs team
- Facilitate gender-sensitive media production training for the Television and radio shows production crew/team
GENDER SPECIALIST/CONSULTANT PROFILE
- A post graduate qualification in gender or related studies
- At least 10 years of experience in managing gender programs
- Proven experience in program development, management, monitoring and reporting on gender
- Experience with integrating gender in media and media programming is an added advantage
- Extensive knowledge of Kenya’s constitutional and legal framework on gender
Interested and qualified gender specialists/consultant should submit their applications as follows:
- A detailed recent curriculum vitae
- Relevant cover letter
- 2 references from prior clients
Deadline to submit the application: 13th March 2022
Please submit your application to
Call For Proposals: 2022 Comparative Analysis of Elections Coverage for Female and Male Aspirants/Candidates During Kenya’s General Elections.
Media Focus on Africa (MFA) with the financial support of Global Affairs Canada through UN Women Kenya and the
Delegation of the European Union to Kenya is implementing Ms President season 2.
MS PRESIDENT BRIEF AND BACKGROUND
Ms. President is an entertaining, educating and thought-provoking Reality TV show that seeks to portray to a
national audience the capacity and ability of women to lead effectively. Ms. President is the first time that a reality
TV format has been adapted and used for women empowerment programme in Kenya.
The objective is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country. Through a series of tasks and challenges, contestants (all female) display their leadership capacity and ability on National TV.
The series showcase intelligent and articulate women who are Presidential with the aim of increasing the chances
of women in Kenya taking up leadership positions. Ms President is conceptualized, produced and broadcast by
Media Focus on Africa. Between January 30th and July 31st 2019, 26 episodes of the Ms President season 1 TV show
were produced and broadcast attracting average weekly viewership of 3.5 million.
Following the successful production and airing of Ms President Season 1, Media Focus on Africa has launched
Ms President Season 2. Ms President Season 2 will contribute to Enhancing Women’s Participation in Political
Leadership and Decision Making in Kenya via a multi-media program complemented with community dialogue
and capacity strengthening for key stakeholder groups. Coming in the backdrop of the 2022 election makes Ms
President Season 2 relevant and timely.
Researches from across the world have shown that female politicians in general receive less media attention than
their male counterparts. Often their gender is the subject of debate and not the substantive platform/manifesto
on which they’re running for election. This includes research carried out in Kenya e.g., the 2017 elections Gender
Audit report by National Democratic Institute (NDI) and FIDA Kenya.
Consequently, media monitoring of the 2022 election’s coverage of female and male candidates is part of the
activities of Ms President season 2. The media monitoring will be done on bi-monthly basis until August 2022.
A final in-depth analysis of the election’s coverage of female and male aspirants/candidates with appropriate,
practical and actionable expertise recommendations will be produced in October.
MFA invites qualified individual consultants to submit proposals for undertaking the task of monitoring media’s coverage of female and male aspirants/candidates in this year’s general elections in Kenya.
TIME FRAME FOR THE MEDIA MONITORING
The assignment kicks off in March and will be carried out bi-monthly until August 2022. A final in-depth report and
analysis will be due by 31st October 2022.
• An inception report incorporating audience and indicator mapping, media sampling, and requisite detailed
• Bi-monthly in-depth comparative elections media coverage analysis report for female versus male aspirants/
• Facilitate bi-monthly discussions of the reports with editors drawn from the Kenya Editors Guild, members of
the Association of Media Women in Kenya (AMWIK), Kenya Union of Journalists (KUJ) officials, Media Council of
Kenya officials, women’s rights organizations, media scholars and MFA team.
• A final in-depth elections media coverage report and analysis with comparative data for female versus male
• Expertise practical and actionable recommendations to media, civil society organizations, government and
AREAS OF EXPERTISE AND COMPETENCIES
• Examples of prior conducted media monitoring/content analysis/media research experience—along with the
sample of full final report of the prior assignments.
• Proven internalization and passion towards the issue of gender equality.
• Strong methodological and media research background.
• At least two references of prior partners/clients for similar projects.
• A brief technical and financial proposal along with budget breakdown (along with CV of team leader/member/s).
In particular, the technical proposal should include understanding of the assignment and research/monitoring
design and methodology description.
Deadline to submit the proposal: 28th February 2022
Please submit your proposal to
Frenny Jowi: email@example.com