News Type: News

Phase 2: Using Creative Media to Support Realization of Gender Equality

Media Focus on Africa is excited to announce the launch of county-level public screenings of the Filamu Dada films, combined with interactive discussions, set to begin in January 2025. These screenings will take place in the seven counties where the remarkable women leaders featured in the films come from. With support from the U.S. Embassy in Nairobi through its Public Diplomacy Small Grants Program, the initiative aims to celebrate women’s leadership, foster community engagement, and inspire future generations of female leaders. The screenings will provide a platform for local audiences to engage with filmmakers, activists, and the women themselves, exploring their personal journeys and the broader social and political issues they face. This project is part of Media Focus on Africa’s ongoing commitment to amplifying the voices of women and encouraging dialogue on important social issues.

Media representation of women matters. If we want to see more women in leadership in the real world, girls need to see more women leaders in the world of entertainment. Having women as role models in popular media inspires girls to aim higher. However, movies/films, impactful as they are, tend to perpetuate gender inequality creating a vicious cycle as societal stereotypes influence filmmakers (mostly male) who in turn create art that adds to the said stereotypes. Filamu Dada targeted female filmmakers to increase the number of women in filmmaking and production in Kenya relative to men. This is to increase the number of stories about women and the voices of women in films and documentaries.

Media Focus on Africa (MFA) believes in the transformative role of media in achieving gender equality. This is through gender-sensitive and gender-transformative content that breaks gender stereotypes and challenges traditional, social, and cultural norms and attitudes regarding gender. Content such as Filamu Dada.

In 2022/2023 MFA supported the Filamu za Akina Dada Uongozini program, popularly referred to as Filamu Dada. 7 pairs (a producer and director) of Kenyan female filmmakers were supported to produce 7 short internationally compliant Kenyan creative documentaries on 7 women leaders from across the country. The full list of the films and the filmmakers is as follows:

DONYA: Voice of The People- Hon. Donya Dorice Aburi (County Woman MP Kisii) produced by Irene Mukonyoro & Debra Ngeru

CHEPTIKONYOL- Hon. Cynthia Muge Rotich (County Women MP Nandi)  produced by Miriam Koske & Cherotich Kibet

GENOWA- HE, Hon. Gladys Wanga (Governor Homabay County) produced by Sandra Ruong’o & Wendy Kirorei

Etomononi Nagol- Caroline Ncharo (Assistant Chief Kajiado) produced by Cynthia Abdallah, Ivy Kagai & Skeeter Imisa

The Nomads Daughter- Mumina Gollo Bonaya (County Woman MP Isiolo) produced by Gumato Denge & Aisha Hussein

Ma-itu- Sabina Chege (Nominated MP Muranga County)  produced by Sally Ngoiri & Joan Rispa Kiragu

The Force Within- HE, Hon Cecily Mbarire (Governor Embu County)  produced by Ashley Murugi & Joan Kabugu

These screenings of the Filamu Dada films in the Counties where the women leaders hail from will increase awareness about women and leadership. The films show/present the women leaders in their leadership roles and as experts on a diversity of topics. The facilitated dialogues that accompany the screenings are a platform for open and frank discussions that will challenge popular stereotypes about women and leadership. The involvement of men, faith, and community leaders in the facilitated dialogues will foster debate and engagement critical for the construction of new social and cultural gender norms and ideologies. Ultimately this will create an environment that enables girls’ and women’s full enjoyment of their human rights and fulfillment of their fullest potential.

Despite improvement in the 2022 elections, women are still significantly underrepresented in political leadership and decision-making positions in Kenya. Following the elections, women make up only 10.6% of all elected leaders (201 of 1882). There’s a need for more elected women leaders across the board in line with the constitution’s two-third gender principle for elective bodies. Films/documentaries such as Filamu Dada can play a part in this.

If we want a safe world for women, we all need to be Feminists

FEMINISM is a term that has attracted a fair share of negative campaigning in the recent past both in Kenya and globally. There has been a misunderstanding of what feminism stands for and it has been tagged by some with a false connotation of overall extremism. With the annual 16 days of activism campaign knocking Kicking off, it feels like the opportune time to remind us all what FEMINISM is truly about.

The encyclopedia Brittanica defines FEMINISM as the belief in social, economic, and political equality of the sexes. Merriam Webster dictionary defines it as the belief in and advocacy of the political, economic, and social equality of the. Simply put FEMINISM is the belief that men and women are equal and should enjoy equality politically, economically and socially. A FEMINIST therefore is a person who believes in the social, political and economic equality of the sexes. The Constitution of Kenya lists equality and non-discrimination among the core national principles and values of governance.

In the world or in Kenya today, are men and women enjoying equality economically, socially and politically? The available facts and figures paint the picture of persisting gender inequality. According to the World Economic Forum Global Gender Gap Index 2024, it will take 5 generations or 134 years to close the gender gap at current progress.  Top political and industry positions remain largely inaccessible to women. Women held only 26.9% of seats in parliament globally. In Kenya following the 2022 elections, women make up only 10.6% of all elected leaders (201 of 1882). An Africa Development Bank 2023 report found that the percentage of women sitting in the boards of blue-chip companies in Kenya was 19.8%. 113 countries including Kenya have never had a female head of state according to UN Women. Women’s workforce representation remains below men’s in nearly every industry and economy with women accounting for 42% of the global workforce. A Kenyatta University Women’s Economic Empowerment Hub audit showed that by 2020, representation of women in middle and upper management within the public service in Kenya stood at 27% and 29% respectively. Overall representation of women in the public service in Kenya was 32% in 2020. In the three months between August and November 2024, there have been 97 cases of reported femicide in Kenya according to the National Police Service.

In the face of such glaring gender inequality in the world and in Kenya, there is an urgent need for more people who believe in the equality of the sexes, more FEMINISTS. Gender equality is a fundamental human right and a critical aspect of sustainable development. It is one of the Sustainable Development Goals (SDG 5) but also integral to all dimensions of inclusive and sustainable development and cuts across all the other 16 SDGs. Equality for men and women in the economy, in decision making and in policy debates yields better results for all. For instance, IMF research suggests that narrowing the gender gap in labour markets in developing countries such as Kenya could increase the GDP by 8% and if the gap is totally narrowed, the GDP would increase by as much as 23%.

The equality of the sexes (gender equality) which is what FEMINISM is all about makes sense and cents. It is why as we ‘unite to end violence against women and girls’ during this year’s 16 days of activism, we should all become FEMINISTS and embrace FEMINISM. It makes sense and cents.

Phase 1: Using Creative Media to Support Realization of Gender Equality

Media Focus on Africa is pleased to announce the commencement of a new phase of public screenings of the Filamu Dada films combined with interactive discussions. These public screenings and dialogue will take place in each of the 7 counties where the 7 women leaders who are subjects of the films hail from. These public screenings have been made possible by the support of the Canadian High Commission in Kenya via the Canada Fund for Local Initiatives (CFLI)

Media Focus on Africa (MFA) believes in the transformative role of creative media in achieving gender equality. In 2022/2023 MFA supported the Filamu za Akina Dada Uongozini program, popularly referred to as Filamu Dada. 7 pairs (a producer and director) of Kenyan female filmmakers were supported to produce 7 short internationally compliant Kenyan creative documentaries on 7 women leaders from across the country. The full list of the films and the filmmakers is as follows:

DONYA: Voice of The People- Hon. Donya Dorice Aburi (County Woman MP Kisii) produced by Irene Mukonyoro & Debra Ngeru

CHEPTIKONYOL- Hon. Cynthia Muge Rotich (County Women MP Nandi)  produced by Miriam Koske & Cherotich Kibet

GENOWA- HE, Hon. Gladys Wanga (Governor Homabay County) produced by Sandra Ruong’o & Wendy Kirorei

Etomononi Nagol- Caroline Ncharo (Assistant Chief Kajiado) produced by Cynthia Abdallah, Ivy Kagai & Skeeter Imisa

The Nomads Daughter- Mumina Gollo Bonaya (County Woman MP Isiolo) produced by Gumato Denge & Aisha Hussein

Ma-itu- Sabina Chege (Nominated MP) Muranga County  produced by Sally Ngoiri & Joan Rispa Kiragu

The Force Within- HE, Hon Cecily Mbarire (Governor Embu County)  produced by Ashley Murugi & Joan Kabugu

The films were officially launched on 5th October 2023 at the National Museums in a ceremony attended by the women leaders among other dignitaries. Initial public screenings of the films followed with interactive discussions took place in Kitale and at Alliance Francaise in Nairobi. The films were also screened at the Movies that Matter film festival in the Hague, Netherlands.

The Rationale for Using Creative Media to Support Realization of Gender Equality in Political Participation and Representation in Kenya

The movie/film industry (creative media) is one of the most influential branches of media. It reaches billions of viewers across the world shaping the beliefs and opinions of people. Impactful as they are, movies/films tend to perpetuate gender inequality. Portrayals in films reinforce societal gender stereotypes. Roles played by women on screen that reinforce negative gender stereotypes can set back progress towards achieving gender parity. According to the World Economic Forum 2024 State of the Gender in the Film Industry Report, out of 100 highest grossing films for 2023 only 30 featured women and girls in lead or co-lead roles. Because of the role of films in popular culture and society, films largely reflect prevailing cultural attitudes about gender roles, norms, attitudes and expectations. This results in a vicious cycle as societal stereotypes influence filmmakers (mostly male) who in turn create art that adds to the said stereotypes.

These negative depictions have implications that reach far beyond the entertainment industry. According to a NORDICOM report “Beyond the Stereotypes? Images of Boys and Girls and their Consequences”, stereotypical gender portrayals and clear gender segregation correlates with preference for gender appropriate media content, toys and games, traditional perception of gender roles, occupations and personality traits and attitudes towards expectations and aspirations for future trajectories of life.

But creative/entertainment media can play a transformative role in achieving gender equality in societies. This is through gender sensitive and gender transformative content that breaks gender stereotypes and content that challenges traditional social and cultural norms and attitudes regarding gender. Content that shows/present women in leadership roles and as experts on a diversity of topics on a daily basis, not as an exception.

In a UN Women Discussion Paper Series No 42 “Social Norms, Gender and Development: A Review of Research and Practice” Cookson T.P et al make the case for combining the gender sensitive and transformative content with group discussions that foster engagement and debate. Further, they reckon that the involvement of men and boys, and influential actors such as faith and community leaders in the group discussions is critical for the construction of new gender norms.

Screening of the Filamu Dada films in the Counties where the women leaders hail from will increase the awareness about women and leadership. The films show/present the women leaders in their leadership roles and as experts on a diversity of topics on a daily basis, not as an exception. The facilitated dialogues that accompany the screenings are a platform for open and frank discussions that will challenge popular stereotypes about women and leadership. The involvement of men, faith and community leaders in the facilitated dialogues will foster debate and engagement critical for construction of new social and cultural gender norms and ideologies. Ultimately this will create an environment that is enabling of girls and women’s full enjoyment of their human rights and fulfilment of their fullest potential.

Despite improvement in the 2022 elections, women are still significantly underrepresented in political leadership and decision-making positions in Kenya. Following the elections, women make up 10.6% of all elected leaders (201 of 1882). This is a slight improvement on the 9.1% (172 of 1882) in 2017 and 7.7% (145 of 1882) in 2013. There’s need for more elected women leaders across the board in line with the constitution’s two-third gender principle for elective bodies. Creative media (films/documentaries) can play a part in this.

Media representation of women matter. If we want to see more women in leadership in the real world, girls need to see more women leaders in the world of entertainment. Having women as role models in popular media inspires girls to aim higher. This is the role that Filamu Dada plays.

Uganda Media Week 2024 – Rebuilding Trust in Media in Times of Ai

Kampala, Uganda – October 16, 2024 – Media Focus on Africa Uganda (MFA) is thrilled to announce the sixth edition of Uganda Media Week 2024, scheduled for November 7th and 8th.

This year’s theme, “Rebuilding Trust in Media in Times of AI,” will explore the crucial role of media in the digital era, particularly as artificial intelligence (AI) continues to influence the landscape of journalism and public perception.

Uganda Media Week 2024 is set to bring together journalists, media professionals, academics, policymakers, and media enthusiasts from across Uganda and beyond. The event aims to foster informed discussions on the ethical, regulatory, and practical challenges AI poses to the media industry, with a focus on safeguarding public trust in journalism. The event will feature a variety of sub-themes, including AI and Elections, Citizen Engagement, Digital Rights, Climate Reporting, and Women in Media. Through in-depth panel discussions, and expert presentations, participants will delve into the challenges and opportunities presented by AI, particularly as Uganda approaches a crucial election period.

MFA’s Program Manager, Jan Ajwang, has expressed optimism about the future of journalism in Uganda: “More than ever, the role of journalism remains crucial for both democracy and development. The Media Week presents a platform for journalists and other media stakeholders to reflect on how they can navigate complex environments and still uphold independent journalism in the face of artificial intelligence in a a crucial election season for Uganda.”

 

Uganda Media Week is shaping the Future of Journalism and Media in Uganda

Since its inception in 2019, Uganda Media Week has steadily become a cornerstone for fostering dialogue and collaboration among media professionals, civil society, government representatives, and international partners in Uganda. Organized by Media Focus on Africa (MFA), the event has created an essential platform for discussing the challenges, opportunities, and future of journalism and media in Uganda, amidst the changing socio-political and technological landscape.

The Origins and Vision

Uganda Media Week was launched with a vision of providing a much-needed space where critical issues affecting journalism and the media could be discussed openly, leading to meaningful and transformative change. At its core, the conference focuses on empowering journalists and media organizations to improve the quality of journalism, bolster media freedoms, and enhance accountability.

The main themes over the years have echoed the pressing needs of the media landscape:

  • 2019: “Journalism in the Digital Era” – The debut theme focused on the rapid transformation of media with the rise of digital technologies. Discussions revolved around how Ugandan media houses could adapt, innovate, and integrate digital tools into their journalism practices.
  • 2020: “The Role of Media in Promoting Democracy” – This theme highlighted the critical role of journalists in upholding democratic processes and ensuring transparency, particularly in election years. Key conversations delved into how the media could effectively report on elections and promote civic engagement.
  • 2021: “Navigating the Impact of COVID-19 on Journalism” – The global pandemic shifted the way journalism operated, and Uganda was no exception. This year’s theme explored how newsrooms were affected, how journalists had to adapt, and the challenges faced in reporting critical information amidst lockdowns and health crises.
  • 2022: “Media Accountability in the Age of Misinformation” – As fake news and misinformation threatened the very core of journalism, Uganda Media Week addressed how journalists could uphold their credibility and resist the spread of disinformation. The discussions centered on journalistic integrity, fact-checking, and digital literacy.
  • 2023: “Public Interest and the Future of Journalism” – With dwindling revenues in traditional media, the focus was on how to ensure the sustainability of media organizations while maintaining high-quality journalism. Strategies around diversification of revenue streams, digital monetization, and public-interest journalism were shared.

A Platform for Critical Conversations

Each year, Uganda Media Week brings together over 200 participants, including journalists, media house owners, editors, academics, civil society organizations, donors, and policymakers. It offers a unique hybrid model of participation, with both online and offline engagements to ensure accessibility and inclusivity.

Panel discussions, keynote addresses, and world cafés have led to powerful recommendations and reflections on the current state of the media in Uganda. Some key highlights from past events include:

“Media freedom is essential to democracy and development. Without an independent media, there can be no real accountability.” – This quote from a keynote speaker during the 2020 conference captures the ongoing concern about the protection of journalists and their ability to report freely without fear of persecution or censorship.

“We cannot ignore the digital wave sweeping through journalism. It is both an opportunity and a challenge, but it is also an inevitability.” – A participant’s observation during the 2019 conference emphasized the need for media houses to embrace digital tools and innovations.

The Impact and Testimonials

The Uganda Media Week has provided numerous journalists and media professionals with practical tools and knowledge. Here are some testimonials:

  • “Attending the Uganda Media Week opened my eyes to new ways of reporting on elections. The insights shared were invaluable for covering the 2021 elections.” – A senior political reporter from a national newspaper.
  • “The discussions on media viability gave us real strategies to ensure our newsroom continues to thrive, even in tough financial times.” – A media house owner in Western Uganda.
  • “Learning about how to counter misinformation has strengthened my approach as a fact-checker. I now know how to better navigate the sea of false information on social media.” – A digital journalist who attended the 2022 conference.

The Role of Women in Media

One of the standout panels has always been the Women in Media segment, which has been a constant feature since 2019. Discussions have revolved around ensuring that female journalists are adequately represented, that their issues are heard, and that they are protected from workplace harassment.

“We must ensure that women have an equal seat at the media table, whether in the newsroom or in leadership positions. Their voices matter.” – This call to action, made during the 2021 conference, highlights the ongoing efforts to push for gender-sensitive policies in Ugandan media houses.

The Future Vision

As Uganda Media Week moves into its sixth edition, the focus is on the future. The 2024 theme, “Media, Elections, and Accountability”, seeks to address the media’s role in the upcoming 2026 general elections. How can journalists ensure that citizens are well-informed, that political candidates are held accountable, and that the election process remains transparent? These questions will be central to the upcoming event.

MFA’s Program Manager, Jan Ajwang, has expressed optimism about the future of journalism in Uganda: “We believe that with sustained dialogue and commitment to improving the media landscape, we can create an environment where journalists can thrive, media houses can be sustainable, and the public can trust the information they receive.”

The future of Uganda Media Week is not just about conversations—it is about actionable steps that push the media industry towards a more vibrant, transparent, and accountable future.

Looking Forward: Uganda Media Week 2024

The upcoming Uganda Media Week 2024 promises to be bigger and better, featuring prominent speakers, seasoned journalists, and thought leaders in the media industry.

It will focus on themes such as Media and Elections, Public Accountability, Disinformation in the Digital Age, and Sustainability of Media Organizations.

The event will also feature interactive workshops, masterclasses, and networking opportunities for media professionals across the region.

Kushiriki Project

In a rapidly evolving digital landscape, the role of youth in shaping political discourse and electoral processes is more critical than ever. Recognizing this imperative, Media Focus on Africa (MFA), in partnership with Impact Unified AB and the Public Policy Institute (PPI), embarked on an innovative initiative known as the Kushiriki Project. As the project concludes, it’s time to reflect on its impact in empowering Uganda’s youth for meaningful engagement in the electoral process.

Kushiriki, Swahili for “to participate,” was born out of the collective vision to reignite the interest of young people in participation and electoral processes. With Uganda’s 2026 general elections on the horizon, the project aimed to enhance the capacity of youth civil society organizations to provide civic information, engage youth through mobile applications, social media, and websites, and conduct training and dialogues on electoral processes.

Ms. Ruth Nagudi, the Projects’ Manager, emphasized the significance of involving the youth in shaping the nation’s political landscape. “More than 75% of Uganda’s population is under 35 years, making them a crucial entity of voters in any election,” she stated.

The Kushiriki Project sought to create a conducive electoral environment that upholds issue-based campaigns for free and fair electoral practices in Uganda. Ms. Evangilistar Nyiramahoro, the Programs Officer at PPI, highlighted the project’s goal to reignite youth civil society interest in engaging in the electoral process.

The collaborative endeavor involved Impact Unified, Media Focus on Africa Uganda, and the Public Policy Institute. The campaign targeted young people across the country, providing digital platforms as safe spaces for political discussions and debates. Trainings and dialogues were held in Central (Kampala, Wakiso, and Mukono), Eastern (Jinja), Western (Hoima), and West Nile (Arua).

The Kushiriki Dialogues, organized by Media Focus on Africa convened in Hoima on February 22nd and in Arua on February 23rd, 2024. These dialogues served as pivotal moments for youth empowerment, focusing on media literacy, civic engagement, and advocacy skills. By providing a platform for interactive learning and practical application, the dialogues aimed to equip youth with the tools and knowledge needed to engage effectively in their communities.

PROJECT ACTIVITIES

  • Content Development
  • App Design
  • Inception Meeting
  • Dialogues and Workshops

Inception Meeting

Media Focus on Africa (MFA) recently hosted a groundbreaking inception meeting on 6th September via Google Meet, marking the beginning of an ambitious media literacy initiative aimed at empowering Uganda’s youth, The Kushiriki project. The meeting gathered a diverse group of stakeholders, including representatives from organizations such as the African Youth Development Link (AYDL) and Sensitize Uganda, all passionate about youth development and media engagement.

Introductions revealed a wealth of expertise and dedication among the attendees, ranging from youth advocacy to electoral governance.

Wayombo Ema, representing Sequence Domain Solutions, expressed enthusiasm for learning about MFA’s initiatives, setting a tone of anticipation for the discussions ahead. Crispin Mutehimbwa, Executive Director of Sensitize Uganda, highlighted the organization’s focus on electoral governance and civic education, reinforcing the meeting’s relevance to pressing societal issues.

Key insights emerged as participants shared their organizational mandates and roles, underscoring the collective commitment to empowering Uganda’s youth. Ivan from the African Youth Involvement Link emphasized the importance of placing young people in decision-making spheres, aligning with the initiative’s goal of fostering youth participation in governance.

Onzima Rasul highlighted the mandate of Mayank Anti-Corruption Coalition, emphasizing the multifaceted approach to addressing societal challenges. The presence of esteemed leaders like Jan Ajwang further enriched the discussion, setting a collaborative tone for the meeting.

Ruth Nagudi, representing MFA, provided an overview of the organization’s mission to stimulate social change through media, outlining the objectives of the Kusiriki project. This innovative initiative aims to empower youth civil society organizations, promote civic information, and increase youth participation in elections.

Dr. Peter Kisakye, from the Public Policy Institute (PPI), elaborated on PPI’s role in fostering public policy research and engagement. Together with MFA, PPI received support from the Swedish Institute to convene dialogues on elections and governance ahead of the 2026 general elections in Uganda.

The meeting concluded with a clear roadmap for collaboration, emphasizing the importance of leveraging new media tools such as TikTok and Twitter to engage young people effectively. Training of trainers and interactive dialogues emerged as key strategies to strengthen civic competence and political accountability among Uganda’s youth.

Generally, the inception meeting served as a catalyst for collective action, uniting stakeholders in their commitment to empower Uganda’s youth through media literacy and civic engagement. As the initiative progresses, it holds the promise of shaping a future where informed and empowered youth actively contribute to the nation’s development and democratic processes.

 

APP DEVELOPMENT

The Kushiriki app stands as a beacon of empowerment for Uganda’s youth, offering a comprehensive platform for meaningful civic engagement and informed participation in the democratic process. Developed by Impact Unified AB in collaboration with partner organizations and supported by the Swedish Institute, the Kusiriki app represents a cutting-edge tool designed to bridge the gap between young citizens and essential electoral information.

At its core, Kushiriki embodies the Swahili concept of “Participation” or “sharing,” reflecting its mission to unite youth civil society organizations and engage young people in promoting a conducive electoral environment. Through intuitive design and user-friendly features, the app serves as a one-stop destination for accessing critical information on elections, governance, and political processes.

Key features of the Kusiriki app include:

  1. Comprehensive Electoral Resources: Users can access up-to-date information on electoral procedures, candidate profiles, manifestos, and voting guidelines, empowering them to make informed decisions during elections.
  2. Fact-Checking Tools: In an era of misinformation and disinformation, the app provides fact-checking resources to help users discern truth from falsehoods, promoting transparency and accountability in public discourse.
  3. Youth-Centric Content: Recognizing the importance of tailored content for young audiences, the app delivers engaging multimedia content, including videos, infographics, and interactive quizzes, to educate and inspire youth participation.
  4. Community Dialogues: Facilitating dialogue and collaboration, the app serves as a platform for organizing virtual and physical dialogues on elections and governance, fostering inclusive participation and civic engagement among diverse youth groups.

It is the Ugandan Election 2026 App. We are thrilled to introduce a groundbreaking platform that serves as a gateway to the general Ugandan election in 2026. Our app not only aims to educate users about democracy and service delivery but also tackles the critical issue of misinformation through an engaging game. Let’s delve deeper into the features and benefits of this innovative application.

The Ugandan Election 2026 App is designed to be an educational resource, providing users with a wealth of knowledge about elections.

Download the app via the following links:

iOS: https://apps.apple.com/se/app/kushiriki/id6447473663?l=en-GB

Android app: https://play.google.com/store/apps/details?id=com.ImpactUnified.Kushiriki

As Uganda prepares for the upcoming 2026 general elections, the Kusiriki app emerges as a powerful tool for empowering young citizens to become informed, engaged, and active participants in shaping the future of their nation. By leveraging the potential of technology and media, Kusiriki embodies a vision of democratic renewal and youth empowerment, paving the way for a more vibrant and inclusive democracy in Uganda.

Screenshots of the App

 

Hoima Dialogue Highlights:

Hosted at NAVODA (Navigators of Development Association), the Hoima dialogue drew together 30 enthusiastic participants from diverse youth organizations. The training agenda covered multifaceted topics, including the fundamental role of media in society, harnessing social media for advocacy, mechanisms for holding power to account, and strategies for combatting disinformation. Through a blend of informative lectures, engaging role-plays, and collaborative group discussions, participants were actively involved in exploring the nuances of media usage. Notably, discussions revealed that many participants were predominantly using media for entertainment rather than leveraging its potential for advocacy or accountability purposes. Consequently, the training pivoted towards empowering participants to embrace their roles as citizen journalists while upholding ethical journalistic standards such as accuracy, fairness, and transparency. Group activities encouraged participants to identify pressing community issues, select leaders for accountability, and strategize effective media channels for advocacy campaigns.

https://www.facebook.com/2072676282803258

Hoima Pictorial

 

Arua Dialogue Highlights:

Took place at the social center opposite the Inspector General of Government’s office in Arua City, the dialogue attracted a diverse cohort of 30 participants, including journalists and representatives from youth organizations. Mirroring the content of the Hoima dialogue, the training in Arua emphasized the strategic utilization of media for advocacy purposes. Many participants, particularly those from grassroots youth organizations, expressed initial apprehension about utilizing social media platforms for organizational communication and advocacy. However, their receptiveness to learning journalistic tools and effective communication strategies underscored the transformative potential of the training.

Key Outcomes:

  1. Heightened Awareness:

Participants developed a deeper appreciation for the pivotal role of media in shaping public discourse and driving social change.

  1. Empowerment:

Youth emerged from the dialogues with newfound confidence and skills to leverage media platforms for advocacy, accountability, and community engagement.

  1. Skill Enhancement:

Through hands-on activities and interactive sessions, participants honed practical skills in citizen journalism, media advocacy, and the discernment of disinformation.

  1. Positive Feedback:

Post-training evaluations illuminated a notable shift in participants’ attitudes towards media usage, with many expressing eagerness to harness its potential for positive impact in their communities.

The Kushiriki Dialogues in Hoima and Arua epitomized the power of collaborative learning and grassroots engagement in fostering media literacy and civic empowerment among youth. By equipping participants with the knowledge, skills, and confidence to navigate the media landscape effectively, these dialogues have laid a foundation for sustained advocacy, accountability, and social change in Uganda.

Arua Pictorial for the dialogues

Jinja Dialogue Highlights.

The dialogue aimed at enhancing media literacy, combating disinformation, and promoting civic engagement among Uganda’s youth. The initiative sought to equip young professionals and media practitioners with essential skills and knowledge on media, governance, accountability, and service delivery.

The dialogue commenced with a briefing session involving MFA, project partners, and Community Based Organizations (CBOs) representatives. Participants, drawn from various communities in Jinja and Iganga, engaged in a day-long training session covering diverse topics.

Key activities included:

  1. Briefing Session: MFA convened the first meeting with project partners and CBOs representatives, setting the stage for collaboration.
  2. Training: Participants underwent intensive training on media programs for social change, understanding the role of media, citizen journalism, media advocacy, ethics, and combating disinformation.
  3. Group Discussions: Interactive sessions allowed participants to delve into community issues, simulate press conferences, and explore avenues for media advocacy.
  4. Introduction to the Kushiriki App: The project team introduced the Kushiriki App, emphasizing its role in fostering youth participation and engagement through technology.

The training culminated in a comprehensive evaluation, gauging participants’ understanding of media-related concepts before and after the session. Feedback from attendees underscored the significance of the dialogue in enhancing their knowledge and skills.

The pre-and post-evaluation results revealed a significant improvement in participants’ awareness of media’s role in development, digital media utilization for social change, advocacy techniques, and understanding of disinformation’s impact on society.

Participants expressed satisfaction with the training, highlighting newfound insights into media advocacy, community engagement, and interview skills. Many pledged to leverage their enhanced knowledge to drive positive change in their communities.

Overall, the Jinja dialogue proved instrumental in equipping youth with the tools and understanding needed to navigate media landscapes effectively, advocate for societal issues, and contribute meaningfully to democratic processes.

Jinja Pictorial for Dialogues

GENERAL CONCLUSION

Through collaborative efforts and targeted interventions, initiatives like the Kushiriki Project continue to empower Uganda’s youth, fostering informed citizenship and active participation in governance and social development initiatives.

Utilizing new media platforms, including a dedicated mobile app, an interactive website, and various social media channels, the Kushiriki Project delivered precise and trustworthy information about Uganda’s elections. It fostered spaces for informed virtual dialogues, facilitating engagement among youth and civil society actors.

As we conclude the Kushiriki Project, we celebrate its impact in empowering Uganda’s youth for electoral engagement. Through innovative approaches and collaborative efforts, we have taken significant strides towards creating a more inclusive and participatory electoral process.

For additional information about the Kushiriki Project, please visit our website at www.mediafocusonafrica.org or contact Ruth at ruth@mediafocusonafrica.org or +256 782 081 922.

 

Empowering Communities: Insights From the Recently Concluded Community Dialogues

Over the past few months, a series of impactful community dialogues took place in various counties across Kenya including, Homabay, Kisii, Kericho, Samburu, Embu, Kajiado, and Wajir. These dialogues, conducted by Media Focus on Africa in conjunction with partner organisations and in collaboration with local communities, aimed to address critical issues such as the empowerment of women, environment and climate change, period poverty, women’s leadership, and inclusivity in public policy. They sought to bring both men and women in discussion of these key topics. 

Our partner organisations included Inuka Community Developers Network in Homabay, A Million Hugs in Kisii, The Barrier Breakers in Kericho, Network Empowering Samburu Transformation in Samburu, Stitch In Time My Africa Projects in Embu, A Pack A Month in Kajiado, and Arid Lands Development Focus in Wajir County. Their contribution was paramount to the success of the community dialogues. 

During the community dialogues, participants engaged in thought-provoking discussions that shed light on the challenges faced by women, particularly in relation to period poverty. These dialogues revealed the severity of the situation and the lengths women would go to in order to access menstrual hygiene products, including resorting to sexual acts. In a session in Kisii, Mr. James Matundura, Chairperson of the Gusii Council of Elders, shared his revelation, stating, “In my 70 years of living, I have never sat down in a meeting with men and women to discuss menstruation. As a community, we have always viewed this as a women’s issue. This is progress.” This poignant statement underscores the importance of continuing the discussion on menstrual health at the grassroots level.

The dialogues aimed to raise awareness, reduce stigma, and advocate for affordable menstrual products to ensure every woman’s dignity and well-being. By breaking down barriers related to menstrual health, the dialogues contributed to the empowerment of women, and to promoting gender equity.

James Matundura, Chairperson- Gusii Council of Elders 

In discussion on inclusivity in public policy, there was consensus on the importance of fostering women’s active involvement in governance and local development initiatives, ensuring that their voices are heard in matters of public interest. Through these discussions, it became evident that advocating for inclusivity and gender responsive policies is vital for creating a more equitable society. In order to achieve this, it is essential to have more women in leadership positions. The community dialogues also focused on identifying and addressing the barriers that women face in their pursuit of leadership roles, such as safety concerns, financial limitations, societal norms, and structural obstacles. Despite these challenges, women were encouraged and inspired to run for political and other leadership positions within their communities. A key outcome of a community dialogue in Samburu County was the recognition that “empowering women to actively participate in decision-making isn’t just a matter of equality; it’s an investment in a brighter, more inclusive future for all”.

Samburu County 

Empowering women was the central focus of the community dialogues. Understanding the challenges faced by women was identified as a crucial step towards empowerment. Throughout the dialogues, participants engaged in discussions about these challenges, some of which included limited access to education, healthcare, and economic opportunities. Additionally, participants recognized the impact of community and societal structures in perpetuating these limitations. The inclusion of both men and women in these dialogues created a platform for collective action and allowed for the exploration of strategies to address these issues effectively, leading to a more positive and equitable society.

The community dialogues also facilitated discussions on environmental issues, with a particular focus on climate change. Participants explored ways in which women can contribute to creating greener and more sustainable communities. Various perspectives were shared regarding the necessary changes that could be implemented within their respective communities. Additionally, there was a strong emphasis on empowering women through capacity building initiatives, enabling them to take on leadership roles and have a greater influence in shaping policies and decisions related to climate change. A notable example can be seen in Embu County, where participants at the Climate Change Dialogue unanimously agreed that by reducing harmful activities and empowering women to lead and advocate for environmentally sustainable practices, they could effectively mitigate the impacts of climate change.

 

Embu County- Climate Change Dialogue

The series of community dialogues held across various counties in Kenya successfully fostered open conversations on women’s empowerment, leadership, and their contributions to society. By bringing together both men and women, these dialogues provided a platform to collectively address crucial issues such as climate change, economic empowerment, period poverty, and inclusivity in public policy. The outcomes of these dialogues include increased awareness, improved understanding, and a commitment towards creating a more equitable and inclusive society. It is through continued dialogue and collaborative efforts that sustainable change can be achieved. 

 

“We will get there one step at a time…”

-Angel Mbuthia

Ms President 2022

Embracing the Future: Uganda Media Week 2023 Explores Public Interest, AI, and the Evolution of Journalism

Set to take place from November 9th, 2023, the 5th Uganda Media Week Conference, hosted by Media Focus on Africa Uganda, promises an illuminating journey into the future of journalism. Under the theme “Public Interest, AI, and the Future of Journalism,” this conference is poised to revolutionize the landscape of media.

The event will convene a gathering of distinguished experts, influential voices, and industry insiders, fostering discussions around crucial topics. Panel discussions will explore the role of effective reporting in strengthening democratic accountability, creating an inclusive internet environment for women in media, deciphering the implications of AI in the realm of journalism, and confronting online gender-based violence.

Uganda Media Week 2023 is not just a conference; it’s an avenue for transformative conversations and knowledge exchange. Brace yourself for engaging dialogues that offer critical insights into the future of media and journalism in Uganda.

For more information please reachout to us via ruth@mediafocusonafrica.org

or Call +256393248341

Unleashing the Power of Women in Kenyan Politics: Filamu za Akina Dada Uongizini

 

In a society where women’s voices are often marginalised in political decision-making, Filamu za Akina Dada Uongizini (Filamu Dada) emerges as a groundbreaking initiative aimed at increasing the participation of women in political leadership in Kenya. This short documentary film project, a part of the TV Series Ms President, showcases the stories of seven remarkable Kenyan female leaders, while also empowering female filmmakers in the country. With its powerful narratives and captivating visuals, Filamu Dada is set to inspire change and encourage a more inclusive political landscape in Kenya. 

Filamu Dada brings to the forefront the accomplishments and challenges faced by women leaders in Kenya. Through the lens of seven competitively selected teams of female filmmakers, the project delves into the lives of these extraordinary women who have shattered glass ceilings and made their mark in politics. From Members of Parliament to Governors and Woman Representatives, each film offers a unique perspective on the journey of a female leader.

The Filmmaker Teams:

Each team was assigned to follow and document the journey of a specific Kenyan female leader.

  1. DONYA: Voice of The People – Donya Dorice Aburi (MP): Kisii

Filmmakers: Irene Mukonyoro & Debra Ngeru

  1. Cheptikonyool – Cynthia Muge Rotich (MP): Nandi

Filmmakers: Miriam Koske & Cherotich Kibet

  1. GENOWA – Gladys Wanga (Governor): Homabay

Filmmakers: Sandra Ruong’o & Wendy Kirorei

  1. Etomononi Nagol – Caroline Ncharo – Kajiado (Asst. Chief)

Filmmakers: Cynthia Abdallah & Ivy Kagai/S. Imisa

  1. The Nomads Daughter – Mumina Gollo Bonaya – (Woman Rep): Isiolo

Filmmakers: Gumato Denge & Aisha Hussein

  1. Ma-itu – Sabina Chege (Nominated MP) – Muranga

Filmmakers: Sally Ngoiri & Joan Rispa Kiragu

  1. The Force Within – Cecily Mbarire (Governor): Embu

Filmmakers: Ashley Murugi & Joan Kabugu

Beyond documenting the stories of women leaders, Filamu Dada also aims to enhance the capacity of female filmmakers in the country. Led by Docubox-EADFF, the project provides a comprehensive story and production workshop, ensuring that the filmmakers are equipped with the necessary skills to bring these powerful narratives to life. The mentorship and training provided by experienced professionals like Zippy Kimundu, Lydia Matata, and Franki Ashiruka foster a supportive environment for growth and development.

At the core of Filamu Dada lies the Female Directors in Film Lab, an initiative initiated and supervised by Dutch filmmaker Fleur van Dissel and Media Focus on Africa. This lab serves as a platform for female filmmakers to collaborate, learn, and exchange ideas. By nurturing their talent and providing them with the necessary resources, the lab aims to create a more inclusive and vibrant film industry in Kenya, where women can thrive and make their voices heard.

Filamu Dada is more than a film project; it is a catalyst for change. By showcasing the experiences of women leaders and empowering female filmmakers, it aims to challenge societal norms and inspire future generations of women to actively participate in political leadership. 

The much-anticipated premiere of Filamu za Akina Dada Uongizini took place on Thursday evening, 5th October 2023, at The National Museum, Louis Leakey Auditorium. This event was a celebration of women’s achievements, resilience, and determination. Attendees had the opportunity to witness the powerful stories portrayed on screen and engage with the women leaders, filmmakers and producers who brought them to life. The chief guest, Embu County Governor, Cecily Mbarire noted, “we need to give our story as women. We have His story, but we need Her story.”

To celebrate the filmmakers and women leaders, the event was graced by dignitaries including the Nairobi County Woman Representative, Hon. Esther Passaris, the CEO of National Land Commision, Ms. Kabale Tache, the Head of Public Service, Hon. Felix Koskei, the Commissioner of KNCHR Hon. Sarah Bonaya. Additionally, the UN Women in Kenya Representative, Anna Mutavati, Janine Cocker representing the High Commission in Kenya, among other dignitaries were present at the premier. Their much appreciated support is paramount in encouraging young women to become involved in leadership and politics.

WE ARE HIRING: Media Consultant

MEDIA CONSULTANT TERMS OF REFERENCE

Media Focus on Africa invites applications from eligible media consultants to develop an E-based manual/guide for gender sensitive reporting on Sexual and Gender Based Violence (SGBV) targeted at women in politics. This is part of the larger Ms President project aimed at increasing the participation and media coverage of female leaders in elective politics in Kenya.

The Organisation

Media Focus on Africa (MFA) is a not-for-profit organization founded in 2006. It represents a long-standing and unique International, African and East African knowledge base and expertise of the media industry and the political environment in which it operates.

Since 2006 MFA has in close collaboration with CSO/CBO organizations and the media implemented some ground breaking multi media campaigns on leadership and good governance; free and fair elections and peace building and reconciliation among others.

Background
What is Ms. President?
Ms President is an entertaining, educating, and thought-provoking Reality TV show that seeks to portray to a national audience the capacity and ability of women to lead effectively. The objective of Ms President is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country. Learn more about Season 1 here.

Why is Ms President important?

Kenya’s constitution provides for equality in representation between men and women. However, in political leadership, women are significantly underrepresented. For instance, following the 2022 election, female MPs (82) make up only 23.5% of the National Assembly, 31% of the Senate (21), 14% of the Governors (7) and 8% (115) of elected Members of County Assembly.

SGBV targeting Women in Politics
Kenya’s electoral processes precipitate politically motivated violence. The threat or the use of violence, including sexual violence, intimidates female candidates in political processes and forms a major deterrent to equal participation. Universally, the increase in women’s political representation has been accompanied by a rise in Violence Against Women in Politics (VAWP) . For instance, in 2008, the Commission of Inquiry into Post-Election Violence reported 900 cases of sexual violence between 2007 and 2008 . In 2017, the Kenya National Commission on Human Rights (KNHRC) recorded 2011 sexual offences cases during the 2017 electoral violence. It further documented that 96.26% of victims of violence were female and 3.74% were male . While the internet and social media are useful tools for campaigning, they have become platforms for misogynistic threats and harassment to deter women from leadership. The viral nature of the distribution afforded by social media aggravates the threat .

Summary of Position
The Media consultant will support Media Focus on Africa to develop an E based manual for gender sensitive reporting on VAWP.

Key Deliverables
E based manual for gender sensitive reporting on VAWP for use by journalists, editors, media practitioners and stakeholders, Women’s Rights Organizations, Human Rights and Gender activists and Civil Society Organizations.

Duration of Consultancy
This will be agreed on with the Consultant once he/she is selected.

Logistical Support
Media Focus on Africa will provide preparatory and logistical assistance to the consultant as and when necessary.

Minimum Qualifications
Minimum of 7 years’ experience of relevant work e.g., developing reporting manuals and/or training for journalists and media practitioners.
Familiarity with contemporary media reporting and consumption trends straddling television, radio, newspaper and social/digital media.
Experience in and deep understanding of gender and Sexual and Gender Based Violence (SGBV) including VAWP. Professional writing on this is an added advantage.
Minimum of a Master’s Degree in media and journalism studies or any other relevant fields.
Excellent interpersonal and communication skills.

Application Process
Interested candidates should submit their expression of interest, CV, evidence of previous work, expected compensation and references via email to harrison@mediafocusonafrica.org by close of day on 10th August 2023.

Only short-listed applicants will be contacted.

 

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