The campaign to raise more awareness against gender-based violence by reaching more audiences online was held on social media platforms-Facebook and Twitter. As a supplement to the project to Use media and dialogues to end gender-based violence against women and girls, the media campaign was an extension to spark positive debate about the emerging issues of Gender Based Violence. The social media campaign was built on three pillars.
- Abide by the law– Sensitizing the public about the national laws against Gender Based Violence
- Call for help– Encourage victims to seek help from the duty bearers, and witnesses of GBV to report cases of GBV
- Talk about it- Increase awareness against GBV by promoting dialogue on the subject on media platforms, community dialogues and creating content that promotes women’s and girls rights.
Impact
On twitter:
28 original Tweets about the campaign
2,439 impressions generated for the number of times the original tweets appeared
1,238 visits to the campaign posts
25 mentions
Facebook:
54,000 Paid Reach
13,000 Organic Reach
8,000 Viral
Media Focus on Africa (MFA), with support from Konrad-Adenauer-Stiftung, held a breakfast session of the Pre-Media Week Dialogues under the theme ‘Creating Mechanisms towards Self Regulation,’ which took place at Golden Tulip, Kampala. The media dialogue that was held in partnership with the Uganda Editors’ Guild, one of a series building up to Uganda Media Week that will take place later in the year.
The One-minute aimed at empowering youths in refugee settlements as well as their counterparts in the host communities with skills and knowledge in film production, media and communication. The skills will prepare refugee youths and youths in host communities to be able to tell their own stories and stand out beyond the narratives that are often presented in the media.
To enable this move, the youths were given resources to help with their learning and also produce their own films. These included Ipads configured with video editing software. With these, the youths can record and edit video and audio footage. These Ipads, among other resources, will be left available to the youths even after the project is over, such that they can carry on producing films to express themselves and tell their stories to the world.
Project One-minute is funded by Creative-Force-Swedish Institute, a Swedish agency engaging other countries in information, culture, public life among others, and the Swedish International Development Cooperation Agency working on behalf of the Swedish parliament and government to reduce poverty in the world. Project One-minute is facilitated by UNHCR, the UN Refugee Agency.