Dialogues in Mbarara were successful. We’re using edutainment, media and dialogues to fight GBV against women and girls and to promote women’s rights at the grassroot levels of the most affected communities . With support from Urgent Action Fund, MFA has partnered with Integrated Community Development Initiative, CODI , a community based organization for facilitate the dialogues
After successfully producing and airing Ms President Season 1, Media Focus on Africa has launched a bigger and better Season 2. We have officially opened up the application process and women from across the country can now apply.
What is Ms. President?
Ms President is an entertaining, educating, and thought-provoking Reality TV show that seeks to portray to a national audience the capacity and ability of women to lead effectively. The objective of Ms President is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country. Learn more about Season 1 here.
Why is Ms President important?
Women are usually not found in leadership positions. In many of our communities in Kenya, they are not generally perceived to have the skills, knowledge, or social status needed to bring about meaningful change.
Kenya’s constitution provides for equality in representation between men and women. However, in political leadership, women are significantly underrepresented. Following the 2017 election, female MPs make up only 22% of the National Assembly, 31% of the Senate and only 6% of the Governors.
Ms President Season 2 will contribute to Enhancing Women’s Participation in Political Leadership and Decision Making in Kenya via a multi-media program complemented with community dialogue and capacity strengthening for key stakeholder groups. Coming in the backdrop of the 2022 election makes Ms President Season 2 relevant and timely. Through the TV series, Ms President 1 introduced to the national audience young, fresh, intelligent and ‘presidential’ women from across the country many of these women have thrown their hats into the ring and are seeking various elective seats during this year’s general election. Others have been appointed into senior public service positions e.g. CAS Nadia Abdalla of the Ministry of ICT and Youth.
Just like with Ms President Season 1, the centrepiece of Season 2 will be the reality TV series. Ms President 2 will introduce to the national audience another crop of intelligent, articulate and ‘presidential’ women from diverse backgrounds with an eye on the 2027 general election and for appointment to senior public service positions.
The Impact of Season 1
55% of Ms President Contestants have reported that Ms President has provided them leadership opportunities not available to them before. Three examples: Nadia Abdalla, , Mombasa County contestant has since been appointed Chief Administrative Secretary in the ministry of ICT and Youth. Betty Adera, the Nairobi County contestant is now President of KANU Political Party Women Congress, a member of the One Kenya Alliance (OKA) technical team and Patron of the Young Women’s Forum in Africa by the Africa Youth Trust. Linet Mavu, Taita Taveta contestant has been appointed by the President to the Intergovernmental Relations Technical Committee. Many of Season 1 contestants are currently running for various MP and MCA positions.
The President of Kenya H.E. Uhuru Kenyatta endorsed the program. It also recorded commendation/endorsement from other top government officials and international dignitaries. , Chief
The reality TV show was nominated under the best TV documentary/TV show/TV reality category of the 9th Edition of the Kalasha International Film and TV awards 2019.
Who are we looking for?
Are you a Kenyan woman? Aged between 20-60 years & living in Kenya? With a diploma or higher qualifications? An excellent communicator? Agile & creative? Are you a leader actively involved in your community? Do you have the vision to transform your community? Do you believe in women’s leadership? If you are, then we are looking for you.
What does Ms President mean for the participants?
- Millions of TV viewers and social media visibility.
- A doorway to greater opportunities.
- Prestige of being ‘Ms President’.
- Mentorship, leadership, coaching and networking.
- Interaction with high level national and international actors.
- National and International profile for your favourite cause.
- Making the idea of a female president in Kenya more relatable.
- Winner – 20,000 USD, Runner Up – 15,000 USD, 2nd Runner Up – 10,000 USD.
If you believe you have what it takes to be the next Ms President, follow the instructions below to apply.
- Download the questionnaire here;http://shorturl.at/jovDL
- Fill it in and send it back to firstname.lastname@example.org
The 2020 Media Dialogues lasted a period of 7 days and included open discussions on ‘Scientific General Elections – Key issues for journalists’ followed with training sessions on: ‘Fake news and disinformation in times of elections – Fact Checking and verification’ and ‘Upholding independent journalism in scientific elections – principles of effective elections reporting’ held on Monday 7th September, 2020, in Gulu district. Over 30 participants attended.
Media Focus on Africa (MFA), with support from Konrad-Adenauer-Stiftung, held a breakfast session of the Pre-Media Week Dialogues under the theme ‘Creating Mechanisms towards Self Regulation,’ which took place at Golden Tulip, Kampala. The media dialogue that was held in partnership with the Uganda Editors’ Guild, one of a series building up to Uganda Media Week that will take place later in the year.
Ms President was an entertaining, educating and thought provoking Reality TV show that sough to portray to a national audience the capacity and ability of women to lead effectively. Through a series of tasks and challenges, contestants (all female) displayed their leadership capacity and ability on National TV. The series showcased intelligent and articulate women who are “Presidential” with the aim of increasing the chances of women in Kenya taking up leadership positions.
26 episodes of the Ms President TV show were produced and aired attracting average weekly viewership of 3.5 million. Episode 25 (the Presidential debate) attracted the highest viewership of 5,246,000 million and episode 26 (the finale) attracted the second highest viewership of 4,077, 000 million.
The President of Kenya H.E. Uhuru Kenyatta endorsed the programme. It also recorded commendation / endorsement from among other top government officials, Chief Administrative Secretary in the ministry of Foreign Affairs and International Trade Hon Ababu Namwamba who participated in episode 22 of the show. Others were Supreme Court Judge Hon Justice Njoki Ndungu, Chief Administrative Secretary in the Ministry of Public Service and Gender Hon Racheal Shebesh, the then Principal Secretary in charge of Gender at the ministry of Public Service and Gender Hon Safina Kwekwe, various Governors including the Governors of Nairobi and Garissa and several Members of the National Assembly and Senate plus other stellar leaders in the country.
The Ms President TV show attracted wide media coverage locally and internationally. There are at least 122 articles, news stories, features and OPEDs on Ms President on newspaper, TV and online platforms of leading local and international news organizations. Most of the coverage was balanced, fair and objective and did not perpetuate gender stereotypes often characterizing media coverage of women. Some good examples can be read below;
The Ms President TV show was nominated under the best TV documentary/TV show/TV reality category of the 9th Edition of the Kalasha International Film and TV awards 2019.
All episodes of the TV show can be watched here.
Round table discussion that will discuss issues about safety for journalists’ online, offline and at their workplaces and find ways of addressing the existing challenges. This is part of an ongoing project to ensure that clear mechanisms are put in place for safety for journalist especially female journalists across the country.
What are the Media Roundtables about?
Media roundtables are open discussions about safety for female journalists between media managers, editors, reporters and security officials.Conducted by Media Focus on Africa in partnership with UMWA, media roundtables are intended to identify key issues about safety and come up with practical solutions that can be implemented immediately to minimize threats that female journalists are exposed to as they go about with their professional duties. With information generated from the media round tables, UMWA and Media Focus on Africa Uganda will support state officials, other actors and media to promote safety for female journalists in Uganda
While safety for all journalists is an issue of concern, UNESCO has recently reported a rise in deaths of female journalists while on duty. Locally female journalists attest to various challenges that put them at risk online and offline including cyber bullying, hacking, sexual harassment and brutality by security organs. Therefore there is need for a concerted effort to engage different stakeholders to identify the key issues and agree on workable solutions to address them. Results from a situation analysis on the safety for female journalists done by UMWA in partnership with Media Focus on Africa will form a basis for this discussion as we seek to find a realistic solution to the safety challenges that are uniquely faced by women journalists.
More awareness about the issues and commitment to address them for example in-house policy to ensure female journalists work in a favourable and secure environment.