Training Rural media Outlets and Female Practitioners on Media Viability Summary
With support from DW Akademie, MFA trained representatives from Radio Pacis, Voice Of Karamoja, Mama FM, Voice Of Toro, Speak FM, Elgon FM, Etop Radio, Unity FM and Crooze FM. Participating radio representatives included news reporters and anchors, talk-show hosts, marketers and social media managers. With a special focus on female media practitioners, MFA facilitated online trainings to strengthen rural based journalists’ capacity in Media Viability and Innovation. The training aimed at promoting and increasing women’s skills in the use of new media technologies. After conducting a needs assessment survey, the training was segmented into three main areas of training were: Social media training, Gender sensitive reporting, and digital skills, use of digital communication tools such as; Jam board, Menti.com, Padlet, Canva, Google Forms, free audio and photo editing softwaretools. articipants managed to obtain more than sufficient knowledge,training such as audience research, content development, empathy mapping to understand the needs of their audiences through developing personas, the use of a content calendar and the knowledge and ability to adapt their business model using the business model canvas. The training was in response to the: digital skill gaps; challenges small and medium rural based media houses were facing in adapting and integrating technology in their business.
“I came to this training with so many questions about Media Viability but now things are getting more interesting. Very impressed with the fact that Community engagement is at the core of what we do and that Data is the new currency.” Joshua Imalingat
“I enjoyed the first session when you delved on content creation before thinking of money,” Aaron Olao
“I can see now that Blogging and Vlogging can be done by women and men. Social Media can be used for more than just personal posting.” Dorcas
“I am dearly impressed by the different tools I can use to generate funds for my media house and individually as well. Thanks team” Emmy Daniel Ojara
“The business model stood out for me, I think things can work putting it into practice things can work
out well.” Gloria Lalam
“I am so glad that every end of the training day, I have new knowledge added. Joe Wacha
“With this knowledge, we are more focused and will discuss with senior management based on facts in order to argue our cases” Joseph Akiiso, Etop Radio
“I think I will never be the same again. with this training and all these tools I will be a digital expert soon”, Joshua Imalingat, station manager, Crooze FM
Impact
10 radio stations
30 radio presenters’ skills and knowledge strengthened in producing content on women were strengthened.
