FOR INNOVATION AND TECHNOLOGY TO LEAD US TO GENDER EQUALITY, IT IS IMPERATIVE THAT WE REMAIN “ANALOGUE”

This year’s International Women’s Day is marked under the theme DigitALL: Innovation and Technology for gender equality. Innovation and technology or digital transformation provides new avenues (leapfrog opportunities) for the economic transformation of women. The internet, mobile phones and digital financial services gives women the possibility to earn additional income, increase their employment opportunities and access knowledge and general information.

However, hurdles to access and affordability, lack of education and skills, technological illiteracy as well as inherent gender biases and negative socio-cultural norms effectively curtail women’s and girls’ ability to benefit from opportunities offered by the digital transformation.

According to a 2018 Organization for Economic Cooperation and Development (OECD) report on Bridging the Digital Gender Divide, 327 million fewer women than men have a smartphone and can access the internet. According to the report in Africa, women are 34% less likely than men to own a smartphone. In Kenya, the great majority who have access to the internet do so via their phones. The GSMA Mobile Gender Gap Report for 2019 found that Kenyan women are 23% less likely than men to own a smartphone and 39% less likely than men to access the internet. The biggest hurdle to women’s ownership of smartphones in Kenya is affordability of the handsets. The cheapest smartphone handset in Kenya retails for about 5000KES or 40USD. This is out of reach of many women. Women headed households account for 30% of households living below the monetary poverty line compared to 26 percent of those headed by men according to the Kenya National Bureau of Statistics 2018 Economic Survey. The relatively higher incidence of poverty among women compared to men is underpinned by socio-cultural norms governing gender roles, ownership of and control over familial property etc.

Fewer girls than boys are enrolled in Institutions of Higher Learning. Female students made up 40% of all the students enrolled in Universities compared to 60% male students during the 2020/21 academic year according to statistics from statista.com. Further, girl’s enrollment in disciplines relevant to the digital transformation (ICT & STEM subjects) is lower than that of boys. The World Bank estimates that only 30% of ICT graduates in Eastern and Southern Africa are Women. This boils over to the underrepresentation of women in technology design and governance. Negative socio-cultural norms surrounding education of girls versus boys as well as gender roles in society contribute to this situation.

Women on average spend 2.6 more time than men on unpaid care and domestic work according to the OECD 2018 report. This restricts the time they can spend in paid work or to upskill themselves using online tutorial videos and freely available information.

While digital transformation offer “leapfrog” opportunities for the empowerment of women, this will only succeed if the “analogue” work of actions that raise awareness, challenge gender stereotypes and negative socio-cultural norms, attitudes and behaviours and enabling greater female political participation and representation continues full speed. It is the case that for digital transformation to yield for us gender equality, it is imperative that we remain “analogue”

Media Focus on Africa wins two prestigious awards for promoting gender equality and the empowerment of women

Media Focus on Africa (MFA) has made its mark as a leading organization in the promotion of gender equality and empowerment women in Kenya.

On Friday 3rd March 2023, MFA was honored with two prestigious awards at the National Diversity and Inclusion Awards and Recognition (DIAR) Awards ceremony.

The first award was for the overall winner in the category of NGOs promoting gender equity. This award recognizes MFA’s continued commitment to promoting gender equality in Kenya and beyond through the Ms President project. MFA has consistently worked through innovative media programs to raise awareness about gender inequality and challenge the socio-cultural norms that underpin gender inequality. At the same the programs empower women across the country. This award shall spur MFA onto greater efforts and boost the organization’s unwavering dedication to the cause of contributing to the realization of a more equal and just Kenya.

The second award recognized MFA’s Ms President program as the best women empowerment initiative. The Ms President program is a groundbreaking initiative that seeks to show to Kenyans the possibility of female head of state in Kenya. It also aims to empower Kenyan women by giving them the skills and knowledge they need to become effective leaders in policy and decision making spheres of country through the Ms President Academy.

The Ms President program has already made a significant contribution in bridging the gender gap in the political representation and policy/decision making realms in Kenya. 2 Ms President alumni are members of the 13th National Assembly. Another 2 are members of the 3rd County Assemblies. 1 served as a Chief Administrative Secretary in the regime of President Kenyatta while another is a current member of the Intergovernmental Relations Technical Committee. Ms President equips the women with leadership skills, builds their confidence and is helping to break down socio-cultural barriers thus contributing to the realization of a more inclusive society.

This award is testament to the hard work and dedication of everyone involved in the program.

In accepting the awards, MFA’s Country Director, Harrison Manga, expressed his gratitude to the organizers of the DIAR Awards and all the partners who has supported MFA’s work over the years. He said, “We are honored to receive these awards, which recognize the hard work and dedication of everyone at MFA. We remain committed to the cause of promoting gender equality and the empowerment of women in Kenya and across Africa. We shall continue to dedicate our best efforts, imagination and innovation to this cause until we achieve our goal of a more equal society through the use of media “

Angel Mbuthia is a rising star in the world of politics, leadership and public service.

Not only is she the Ms President season 2 winner, she is a member of the Kenya National Youth Council Advisory Board, and the Chairperson of the COMESA Youth Advisory Panel (COMYAP). She is also the Secretary for Gender and International Relations in the All Africa Students Union, based in Accra, Ghana.

Angel’s journey in the Ms President began with her membership of the Mwamko Mpya Party, where she made a name for herself through eloquent and incisive presentations on behalf Mwamko Party. She connected effortlessly with people from different backgrounds.

Her hard work and dedication led her to winning the second season of Ms President. Ms President aims to bridge the gender gap in political representation and participation as well in public policy and decision making positions.

Throughout the competition, Angel impressed the judges with her quick thinking, charismatic personality, and ability to work under pressure. She also demonstrated a strong commitment to social justice and equality, which resonated with the audience.

In the final round, Angel faced off against five other finalists, delivering a powerful speech on the importance of education and the role of women in politics. She received the majority of the votes from the audience through a voting system, making her the winner.

https://www.youtube.com/watch?v=-2HCzODcyUg

Angel’s win sends a powerful message to young women everywhere, showing them that they can achieve their dreams and make a positive impact in their communities.

As the winner of Ms President season 2, Angel will be awarded a cash prize of USD 20,000 for her to invest in a community project of her choice. She will get support from Media Focus on Africa and other partners to implement her community project and other programs that align with her vision as Ms President.

Angel’s impressive list of accomplishments and her victory in Ms President are a testament to her great leadership capacity and her commitment to making a positive impact in her community, Kenya and the world. With her passion, dedication and hard work, there is no doubt that Angel Mbuthia will continue to make a difference in the world of politics and leadership. She’s definitely one to watch.

The Rise Of Ms President Contestants

The women of Ms President continue to soar in different leadership positions even after leaving the Ms President Leadership Academy.

The Ms President show was created to enhance women’s participation in political leadership and decision making in Kenya through a multi-media program. Since its launch in 2019, the show has continued to attract both local and international media. This has given the women a platform to highlight the issues that they are passionate about.

Additionally, 55% of Ms President Contestants have reported that Ms President has provided them leadership opportunities not available to them before. As Season 2 of Ms President continues to air, the women who have participated in the show continue to leave their mark in government and other areas of leadership in Kenya.
Honorable Umulkher Harun, who came in second in Season 1 of Ms President has been nominated to be a Member of National Assembly by the ODM Party to represent the youth. She is also the founder of Kesho Alliance, an NGO that exists to improve education by promoting and advocating access to quality education, youth and women empowerment, peace, and security.

Honorable Irene Mayaka who was also a finalist in Season 1 of Ms President has been nominated to be a Member of the National Assembly to represent workers by the ODM party. This comes after a previous nomination in 2019 to the Nyamira County Assembly also by the ODM party. Another Season 1 Contestant who also garnered a seat in the government is Nadia Abdalla. She was appointed by President Kenyatta, to be the Chief Administrative Secretary in the ministry of ICT and Youth.

In Season 1 of the show over 1000 contestants applied to be on the show while over 750 applied to be in Season 2. There are many more examples of Ms Presidents who continue to rise up the ranks in public service as others seek elective leadership positions. 10 Ms President season 1 and 5 Ms President season 2 contestants were candidates for various seats during the August general election. We are proud to be associated with these powerhouses and we cannot wait to see what they will do next.

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Media Focus on Africa
Media Focus on Africa5 months ago
On this day, a year ago, we proudly announced Angel Mbuthia as the winner of Ms President. A true embodiment of leadership, grace, and resilience. Her journey continues to inspire us all.

#MsPresident
Media Focus on Africa
Media Focus on Africa5 months ago
Curious to learn about the tangible impact of our #MsPresident program? Dive into the numbers, stories, and lessons learned in our comprehensive new report. Be inspired by the change driven by women leaders!

https://mediafocusonafrica.org/annual-reports/
Media Focus on Africa
Media Focus on Africa5 months ago
Insights From the Recently Concluded Community Dialogues: Over the past few months, a series of impactful community dialogues took place in various counties across Kenya including, Homabay, Kisii, Kericho, Samburu, Embu, Kajiado, and Wajir. Read on below.

https://mediafocusonafrica.org/?news=empowering-communities-insights-from-the-recently-concluded-community-dialogues

#MsPresident

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Media Focus on Africa Uganda
Media Focus on Africa Uganda2 days ago
Reflecting on our mission to empower the next generation of leaders in fostering a vibrant democracy! At Media Focus on Africa, we've been tirelessly engaging and educating young minds on their civic rights and responsibilities.

Through a series of workshops, dialogues, and advocacy initiatives, we've been instrumental in shaping informed and active citizens who are ready to contribute meaningfully to society.

We just concluded trainings on the same in Arua, Jinja, Hoima and Kampala, covering four regions of the country Uganda. Participants were empowered with various skills ranging from social media advocacy, fighting disinformation, debunking fake News and so many others

Our commitment to youth empowerment extends beyond mere education; it's about nurturing a generation that understands the importance of democratic participation and actively seeks to uphold its principles.
We look forward to a more inclusive and participatory society that can make a difference!

#YouthEmpowerment #DemocracyInAction #MediaLiteracy
Media Focus on Africa Uganda
Media Focus on Africa Uganda2 weeks ago
Our media literacy training sessions in Jinja empowered the young people to become advocates for change in their communities, using the power of media to amplify their voices and drive meaningful action. Here are some of their comments👇 ⬇️
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#MediaLiteracy
#MediaMattersUG
Media Focus on Africa Uganda
Media Focus on Africa Uganda2 weeks ago
In today's digital world, it's essential to develop resilience against online threats and manipulative tactics. During the media literacy and civic training sessions in Hoima, we equipped participants with the skills to recognize and respond to online risks, including cyberbullying, misinformation, and digital manipulation. Participants were journalists, youth representatives from vatious youth organisations, civilians, etc. Together, we're building a safer and more resilient digital community.
#DigitalResilience #OnlineSafety #CyberAwareness
Media Focus on Africa Uganda
Media Focus on Africa Uganda
Media Focus on Africa Uganda1 month ago
Our training sessions in Hoima went beyond just imparting knowledge – they ignited a movement for media literacy and positive change. Participants emerged as ambassadors, equipped with the tools and understanding to advocate for informed media consumption and combat misinformation in their communities.

Through interactive workshops and engaging discussions, we empowered individuals to critically analyze media content, identify disinformation, and promote responsible media use. By fostering a culture of media literacy, we're not only shaping informed citizens but also building a stronger, more resilient society.

Together, we're catalyzing a shift towards a more media-literate community where individuals are empowered to navigate the complex media landscape confidently. We are here to ensure everyone has the skills and knowledge to engage with media responsibly and contribute to positive change. #MediaLiteracy #CommunityEmpowerment #PositiveChange"
Media Focus on Africa Uganda
Media Focus on Africa Uganda
Media Focus on Africa Uganda1 month ago
Through our dedicated efforts in skilling women journalists and advocating for the integration of a gender lens in storytelling, we're not just challenging stereotypes – we're reshaping narratives. Our trainings go beyond the technicalities of journalism; they instill empathy, promote understanding, and foster inclusivity.

By equipping journalists with the tools to view stories through a gender lens, we're amplifying voices that have long been marginalized. We're creating a media landscape where every perspective is acknowledged, every experience is valued, and every story is told authentically.
Media Focus on Africa Uganda
Media Focus on Africa Uganda1 month ago
Our media literacy training sessions provided a platform for young people to voice their opinions, share their experiences, and engage in meaningful dialogue about the role of media in society. By amplifying youth voices, we're ensuring that diverse perspectives are heard and valued in the digital age.

Media literacy is a cornerstone of informed citizenship and effective leadership. Our training sessions not only imparted practical skills but also fostered critical thinking, creativity, and ethical decision-making among young participants. By investing in media literacy, we're empowering the next generation of leaders to navigate the complexities of the digital world with confidence and integrity.

#YouthEmpowerment
#MediaDialogue
#InclusiveParticipation

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