Who We Are

Who We Are

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ABOUT US

Our Background

Media Focus on Africa is a non-profit Communication for development (C4D) organisation, which is using the media to push for social change. The founders believed in the value of the media as a critical platform for debate and review of development issues. Their ambition was to urge local and international organisations to acknowl­edge the value of the media in promoting development issues thus integrating communication components within their programmes.

MFA produces contextualized media programmes that provide a space for people to voice their aspirations on development issues. Since its foundation, the organi­sation has implemented cutting edge multi-media strategies, designed drama series and new media tools promoting good leadership & governance, free & fair elections, peace building & reconciliation, while main­streaming gender perspectives and promoting socio-economic justice. MFA has been registered in Kenya since 2005 and in Uganda since 2011.

What we stand by

Media Focus Mantra

Vision & Mission

VISION: A democratic Africa, whose citizens are well- informed and empowered to participate in
development processes

MISSION: To stimulate social change and development in Africa through media

Core Pillars

MFA promotes the concept of communication for development (C4D), as a means to empower people through carefully targeted and contextualized messages on key themes leading to social change.

MFA provides space for people to voice their aspirations on issues of leadership and governance, free and fair elections, peace building and nationhood, while mainstreaming gender and socio-economic justice.

Objectives

  • Identify and accelerate communication that enables people hold governments accountable.
  • Enable collective analysis and action by the people most affected by a development or governance issue.
  • Convey basic information and use simple, culturally appropriate language to get that information out.
  • Use mass media and new media strategically to convey information and connect people

Our Competences

MFA’s key competencies are:

  • Broadcasting management;
  • Film, television and radio productions;
  • Cross media communication strategies;
  • Behavioural change communication campaigns through social mobilization and mass communication;
  • Training of journalists, CSO’s on thematic issues and practical skills;
  • New Media applications (SMS – Interactive Websites);
  • Research in primary data (Focus Group Discussions and Key Informant Interviews);
  • Media buying.

Our Strengths

MFA maintains a core group of staff members and has access to a mobile pool of experts with long-standing experience and expertise in the international and African media. Our Strengths are:

  • Creativity
  • Open mindedness
  • Consciousness of the changing environment
  • Innovative Strategies
  • International multidisciplinary team %23
  • External Networks

Our Approach

MFA develops and produces media programmes for social change. Multi-media campaigns that simultaneously harness the potential of television, radio, print, mobile phones, and the Internet, have proved to be very effective at providing a wide range of actors within a common space to voice their concerns and aspirations.

The People Who put it all together

Our Team

Our Associates

Partner & Donors

social media

Social Media Feed

Updates from Uganda & Kenya

Facebook Kenya

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Facebook Uganda

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#Journalism should empower citizens. If it is not, then you have no right to demand #PressFreedom - @RosemaryKemigisha of @UHRC_UGANDA at the #WorldPressFreedomDay2022 #mediamattersug ... See MoreSee Less
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Women need to take up leadership positions in organizations @UNHumanRightsUG #WPFD2022 #PressFreedom #journalism ... See MoreSee Less
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#SHULE ! Better #apply! You could be the next to save journalism/journalists from the digital siegeOur Masters in Digital Journalism programme gave Wanja Mungai a different perspective on her #journalism career, equipping her with #multimedia #storytelling skills. Watch her story 📹 youtu.be/F2SgjVdmlXc📌ADMISSIONS ARE OPENVisit www.aku.edu/admissions/ma-digital-journalism/Pages/home.aspx for more information ... See MoreSee Less
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🇺🇬🇺🇬At the World Press Freedom Day celebrations, Ms. Rosemary Kemigisha notes that using internet shutdowns as a way of limiting the Press is related to hitting a mosquito with a hammer as it causes collateral damage to the state#WPFD2022 #mediamattersug ... See MoreSee Less
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Twitter Kenya

The afternoon session is one that is not only important for a woman looking to get into the leadership and political space but for anyone looking to nurture a healthy relationship with oneself.

@AmisaRashid taking the women through Mental Wellness. #MsPresident https://t.co/7EhgzFIGMB
Media_Focus photo
Be authentic in your advocacy for inequality. If you are going to speak up about issues that affect a particular group of people, have them in the room. Create solutions together with them ~ @joannekuria

#MsPresident #MsPresidentAcademy #SheCanLead https://t.co/abJpUuLwdH
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To grasp the gravity of income disparity, a report by @Oxfam stated that if the two richest men sat on top of all their money stacked in 100 dollar bills, they would be in outer space. In comparison, the middle class would be at chair height and most people would be on the floor https://t.co/XoesPP8zVs Media_Focus photo
Here is why you should worry about debt and its impact on equality. Our government tends to increase indirect taxes to reduce the national debt. This primarily impacts low-income households which consist of women and youth.

#MsPresident #MsPresidentAcademy #SheCanLead https://t.co/tH9UKc9I6E
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Trivia question of the day: Out of the 193 countries worldwide, how many women are currently heads of state or government?

#MsPresident #MsPresidentAcademy #SheCanLead

Twitter Uganda

#Journalists, as you charge yourselves up to demand for #rights. Be ready to take on the responsibility that comes along with them! - @Akeda3 of @NationMediaGrp @DailyMonitor

#WorldPressFreedomDay2022 #WPFD #MediaMattersUG #journalism https://t.co/qIlvYCQv69
MFAUganda photo