Who We Are

Who We Are

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ABOUT US

Our Background

Media Focus on Africa is a non-profit Communication for development (C4D) organisation, which is using the media to push for social change. The founders believed in the value of the media as a critical platform for debate and review of development issues. Their ambition was to urge local and international organisations to acknowl­edge the value of the media in promoting development issues thus integrating communication components within their programmes.

MFA produces contextualized media programmes that provide a space for people to voice their aspirations on development issues. Since its foundation, the organi­sation has implemented cutting edge multi-media strategies, designed drama series and new media tools promoting good leadership & governance, free & fair elections, peace building & reconciliation, while main­streaming gender perspectives and promoting socio-economic justice. MFA has been registered in Kenya since 2005 and in Uganda since 2011.

What we stand by

Media Focus Mantra

Vision & Mission

VISION: A democratic Africa, whose citizens are well- informed and empowered to participate in
development processes

MISSION: To stimulate social change and development in Africa through media

Core Pillars

MFA promotes the concept of communication for development (C4D), as a means to empower people through carefully targeted and contextualized messages on key themes leading to social change.

MFA provides space for people to voice their aspirations on issues of leadership and governance, free and fair elections, peace building and nationhood, while mainstreaming gender and socio-economic justice.

Objectives

  • Identify and accelerate communication that enables people hold governments accountable.
  • Enable collective analysis and action by the people most affected by a development or governance issue.
  • Convey basic information and use simple, culturally appropriate language to get that information out.
  • Use mass media and new media strategically to convey information and connect people

Our Competences

MFA’s key competencies are:

  • Broadcasting management;
  • Film, television and radio productions;
  • Cross media communication strategies;
  • Behavioural change communication campaigns through social mobilization and mass communication;
  • Training of journalists, CSO’s on thematic issues and practical skills;
  • New Media applications (SMS – Interactive Websites);
  • Research in primary data (Focus Group Discussions and Key Informant Interviews);
  • Media buying.

Our Strengths

MFA maintains a core group of staff members and has access to a mobile pool of experts with long-standing experience and expertise in the international and African media. Our Strengths are:

  • Creativity
  • Open mindedness
  • Consciousness of the changing environment
  • Innovative Strategies
  • International multidisciplinary team %23
  • External Networks

Our Approach

MFA develops and produces media programmes for social change. Multi-media campaigns that simultaneously harness the potential of television, radio, print, mobile phones, and the Internet, have proved to be very effective at providing a wide range of actors within a common space to voice their concerns and aspirations.

The People Who put it all together

Our Team

Our Associates

Partner & Donors

social media

Social Media Feed

Updates from Uganda & Kenya

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Twitter Kenya


Starting in 3 minutes. Kindly join us

Link: https://t.co/fScrZNzdft
Meeting ID: 835 6638 3085
Passcode: 721308

#SheCanLead #ElectionsKE2022 #EqualityMatters #CFLI https://t.co/WnxO4sB8DK
Media_Focus photo
Media Focus on Africa @Media_Focus
West Pokot & Nyandarua Counties Battle on for Gender Balance in Elective Politics

Join the #WomenConnect conversation this Friday, 1-2pm.

Link: https://t.co/fScrZNzdft
Meeting ID: 835 6638 3085
Passcode: 721308

#SheCanLead #ElectionsKE2022 #EqualityMatters #CFLI

Kindly Share https://t.co/lEjBpl7nrR

Happening today. Join us for this important #WomenConnect conversation from 1pm to 2pm.

Link: https://t.co/fScrZNhBQT

Meeting ID: 835 6638 3085

Passcode: 721308 https://t.co/WnxO4sSJvi
Media_Focus photo
Media Focus on Africa @Media_Focus
West Pokot & Nyandarua Counties Battle on for Gender Balance in Elective Politics

Join the #WomenConnect conversation this Friday, 1-2pm.

Link: https://t.co/fScrZNzdft
Meeting ID: 835 6638 3085
Passcode: 721308

#SheCanLead #ElectionsKE2022 #EqualityMatters #CFLI

Kindly Share https://t.co/lEjBpl7nrR

Happening now. Watch LIVE https://t.co/YFo9DA56Sb

#UgandaMediaWeek21 https://t.co/8juxzxX9yx
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Media Focus on Africa Uganda @MFAUganda
We are glad to present to you the Uganda Media Week for the Third Year running in Partnership with @KasUganda @dw_akademie @AKUMediaFutures

HOW DO WE NAVIGATE THROUGH THE OBSTACLES IN UGANDA'S JOURNALISM?
#UgandaMediaWeek21
#UgandaMediaWeek21
#UgandaMediaWeek21 https://t.co/VGhB3v2HLm

4. Has her senior position as Speaker of a County Assembly helped make it easier for the Pokot Community to relate to women leadership?

Join the conversation tomorrow, 1-2pm

#WomenConnect #SheCanLead #ElectionsKE2022 #EqualityMatters #CFLI https://t.co/KZf9ssEQzq

3. The Speaker of West Pokot’s County Assembly is a woman, one of only 4 in Kenya and the only one in the entire North Rift....

#WomenConnect #SheCanLead #ElectionsKE2022 #EqualityMatters #CFLI https://t.co/WnxO4sB8DK
Media_Focus photo
Media Focus on Africa @Media_Focus
West Pokot & Nyandarua Counties Battle on for Gender Balance in Elective Politics

Join the #WomenConnect conversation this Friday, 1-2pm.

Link: https://t.co/fScrZNzdft
Meeting ID: 835 6638 3085
Passcode: 721308

#SheCanLead #ElectionsKE2022 #EqualityMatters #CFLI

Kindly Share https://t.co/lEjBpl7nrR

2. Why has Nyandarua done poorly in electing women compared to other ‘Kikuyu’ Counties? What is the remedy & how are the current women aspirants positioning themselves to win?

Join the conversation tomorrow,1-2pm

#WomenConnect #SheCanLead #ElectionsKE2022 #EqualityMatters #CFLI https://t.co/WnxO4sB8DK
Media_Focus photo
Media Focus on Africa @Media_Focus
West Pokot & Nyandarua Counties Battle on for Gender Balance in Elective Politics

Join the #WomenConnect conversation this Friday, 1-2pm.

Link: https://t.co/fScrZNzdft
Meeting ID: 835 6638 3085
Passcode: 721308

#SheCanLead #ElectionsKE2022 #EqualityMatters #CFLI

Kindly Share https://t.co/lEjBpl7nrR

Twitter Uganda


#GENDEREQUALITY
In many countries, women's opinions are dismissed. Women are not taught to ask questions and be part of a public debate. This makes it impossible to achieve inclusive societies. Access to information empowers women to claim their rights and make better decisions. https://t.co/E9E6aTC0R1
MFAUganda photo

To serve the public, journalism must be accurate, independent, impartial, accountable, and show humanity. To enforce these core values, newsrooms and media organizations should adopt a code of conduct. The press must be accountable to the people! https://t.co/Tgt3FeK4sc MFAUganda photo

Dialogue improves relations and cooperation in the community, often enabling further development through social and political action. This could be a pretty impactful discipline to investigative and accountability #Journalists

@MFAUganda
@KigeziNews
@nilepostnews https://t.co/c00vtZVaMd
MFAUganda photo

Did you miss the Uganda Media Week Conference 2021?📢🇺🇬

Our dialogues were navigating through the challenges in Uganda's Journalism.

What challenges did you take note of?
@NyapendiEsther @noah_omuya @MangoSanya @MEAkwam @GoldenTulipKla @ProssyKawala https://t.co/aOrDiqdYzL
MFAUganda photo

"The number of Smart phone users this year (2020) grew from 6.8 Million in January to 7 million in March." - @Akeda3 at the #UgandaMediaWeek21

COULD IT BE AN IMPACT OF COVID-19?
#MediaMattersUG https://t.co/tAGnXIeWbm
MFAUganda photo

Fake news is a big dent to online journalism and journalism in general. The reason why there is a lot of fake news online is the reason for competition - @ekiggundu of @nilepostnews

#UgandaMediaWeek21
#MediaMattersUG https://t.co/OfNSt4zynI
MFAUganda photo