Who We Are

Who We Are

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ABOUT US

Our Background

Media Focus on Africa is a non-profit Communication for development (C4D) organisation, which is using the media to push for social change. The founders believed in the value of the media as a critical platform for debate and review of development issues. Their ambition was to urge local and international organisations to acknowl­edge the value of the media in promoting development issues thus integrating communication components within their programmes.

MFA produces contextualized media programmes that provide a space for people to voice their aspirations on development issues. Since its foundation, the organi­sation has implemented cutting edge multi-media strategies, designed drama series and new media tools promoting good leadership & governance, free & fair elections, peace building & reconciliation, while main­streaming gender perspectives and promoting socio-economic justice. MFA has been registered in Kenya since 2005 and in Uganda since 2011.

What we stand by

Media Focus Mantra

Vision & Mission

VISION: A democratic Africa, whose citizens are well- informed and empowered to participate in
development processes

MISSION: To stimulate social change and development in Africa through media

Core Pillars

MFA promotes the concept of communication for development (C4D), as a means to empower people through carefully targeted and contextualized messages on key themes leading to social change.

MFA provides space for people to voice their aspirations on issues of leadership and governance, free and fair elections, peace building and nationhood, while mainstreaming gender and socio-economic justice.

Objectives

  • Identify and accelerate communication that enables people hold governments accountable.
  • Enable collective analysis and action by the people most affected by a development or governance issue.
  • Convey basic information and use simple, culturally appropriate language to get that information out.
  • Use mass media and new media strategically to convey information and connect people

Our Competences

MFA’s key competencies are:

  • Broadcasting management;
  • Film, television and radio productions;
  • Cross media communication strategies;
  • Behavioural change communication campaigns through social mobilization and mass communication;
  • Training of journalists, CSO’s on thematic issues and practical skills;
  • New Media applications (SMS – Interactive Websites);
  • Research in primary data (Focus Group Discussions and Key Informant Interviews);
  • Media buying.

Our Strengths

MFA maintains a core group of staff members and has access to a mobile pool of experts with long-standing experience and expertise in the international and African media. Our Strengths are:

  • Creativity
  • Open mindedness
  • Consciousness of the changing environment
  • Innovative Strategies
  • International multidisciplinary team
  • External Networks

Our Approach

MFA develops and produces media programmes for social change. Multi-media campaigns that simultaneously harness the potential of television, radio, print, mobile phones, and the Internet, have proved to be very effective at providing a wide range of actors within a common space to voice their concerns and aspirations.

The People Who put it all together

Our Team

Our Associates

Partner & Donors

social media

Social Media Feed

Updates from Uganda & Kenya

Facebook Kenya

Media Focus on Africa
Media Focus on Africa4 months ago
On this day, a year ago, we proudly announced Angel Mbuthia as the winner of Ms President. A true embodiment of leadership, grace, and resilience. Her journey continues to inspire us all.

#MsPresident
Media Focus on Africa
Media Focus on Africa4 months ago
Curious to learn about the tangible impact of our #MsPresident program? Dive into the numbers, stories, and lessons learned in our comprehensive new report. Be inspired by the change driven by women leaders!

https://mediafocusonafrica.org/annual-reports/
Media Focus on Africa
Media Focus on Africa4 months ago
Insights From the Recently Concluded Community Dialogues: Over the past few months, a series of impactful community dialogues took place in various counties across Kenya including, Homabay, Kisii, Kericho, Samburu, Embu, Kajiado, and Wajir. Read on below.

https://mediafocusonafrica.org/?news=empowering-communities-insights-from-the-recently-concluded-community-dialogues

#MsPresident

Facebook Uganda

Media Focus on Africa Uganda
Media Focus on Africa Uganda4 hours ago
Through our dedicated efforts in skilling women journalists and advocating for the integration of a gender lens in storytelling, we're not just challenging stereotypes – we're reshaping narratives. Our trainings go beyond the technicalities of journalism; they instill empathy, promote understanding, and foster inclusivity.

By equipping journalists with the tools to view stories through a gender lens, we're amplifying voices that have long been marginalized. We're creating a media landscape where every perspective is acknowledged, every experience is valued, and every story is told authentically.
Media Focus on Africa Uganda
Media Focus on Africa Uganda1 day ago
Our media literacy training sessions provided a platform for young people to voice their opinions, share their experiences, and engage in meaningful dialogue about the role of media in society. By amplifying youth voices, we're ensuring that diverse perspectives are heard and valued in the digital age.

Media literacy is a cornerstone of informed citizenship and effective leadership. Our training sessions not only imparted practical skills but also fostered critical thinking, creativity, and ethical decision-making among young participants. By investing in media literacy, we're empowering the next generation of leaders to navigate the complexities of the digital world with confidence and integrity.

#YouthEmpowerment
#MediaDialogue
#InclusiveParticipation
Media Focus on Africa Uganda
Media Focus on Africa Uganda2 weeks ago
In an era of fake news and misinformation, media literacy is more important than ever. Our recent training sessions focused on empowering participants, who were mostly youths, to critically evaluate information, discern fact from fiction, and become responsible digital citizens. Together, we're fighting disinformation and promoting media literacy for a more informed society.

Social media platforms have immense potential to drive positive change and amplify important messages. Through our training sessions, we're empowering young people to leverage social media for good causes, from advocating for social justice to promoting positive narratives.

We all need to harness the power of social media for a brighter future.

#SocialMediaForGood #PositiveChange #DigitalActivism
Media Focus on Africa Uganda
Media Focus on Africa Uganda2 weeks ago
At Media Focus on Africa, we're committed to championing gender equality in media. By amplifying women's voices and stories, we're reshaping the media landscape to be more inclusive, diverse, and representative of our society. Through our advocacy efforts, we're challenging stereotypes, breaking down barriers, and paving the way for a more equitable future.

We're empowering women journalists with the knowledge and skills they need to make a difference in their communities and beyond. From multimedia storytelling to digital media literacy, our training programs cover a wide range of topics designed to equip women with the tools they need to succeed in the ever-changing media landscape. Together, we're shaping the future of media. #MediaLiteracy
Media Focus on Africa Uganda
Media Focus on Africa Uganda1 month ago
In 2020, our social media campaign against #GBV took a powerful stance. We also ran talk shows on radio stations. Our aim was to confront the rising cases during the lockdown, making a tangible impact. The impact goes beyond airwaves, sparking change on the ground.
Media Focus on Africa Uganda
Media Focus on Africa Uganda1 month ago
In conflict-prone Rwenzori, We influenced change and made a difference by fostering peace and reconciliation. The Fireplace focused on empowering local media practitioners with skills in scriptwriting, video, and audio production. Together, we are using the power of radio to bring communities together, echoing the tradition of the 'Fire Place' as a symbol of conflict resolution.
Our initiative in the Rwenzori region went beyond media training; it's about empowering communities through radio drama. 'The Fire Place' radio series, inspired by the region's cultural practices, aimed to reignite the tradition of resolving conflicts around the fireplace. Through the airwaves, we're fostering dialogue, understanding, and unity.

Read more:👉 👉 https://bit.ly/FirePlaceHakyoto

📻💬 #RadioImpact #PeaceInRwenzori #MediaForUnity #MediaMattersUG

Twitter Kenya

Twitter Uganda