Who We Are

Who We Are

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ABOUT US

Our Background

Media Focus on Africa is a non-profit Communication for development (C4D) organisation, which is using the media to push for social change. The founders believed in the value of the media as a critical platform for debate and review of development issues. Their ambition was to urge local and international organisations to acknowl­edge the value of the media in promoting development issues thus integrating communication components within their programmes.

MFA produces contextualized media programmes that provide a space for people to voice their aspirations on development issues. Since its foundation, the organi­sation has implemented cutting edge multi-media strategies, designed drama series and new media tools promoting good leadership & governance, free & fair elections, peace building & reconciliation, while main­streaming gender perspectives and promoting socio-economic justice. MFA has been registered in Kenya since 2005 and in Uganda since 2011.

What we stand by

Media Focus Mantra

Vision & Mission

VISION: A democratic Africa, whose citizens are well- informed and empowered to participate in
development processes

MISSION: To stimulate social change and development in Africa through media

Core Pillars

MFA promotes the concept of communication for development (C4D), as a means to empower people through carefully targeted and contextualized messages on key themes leading to social change.

MFA provides space for people to voice their aspirations on issues of leadership and governance, free and fair elections, peace building and nationhood, while mainstreaming gender and socio-economic justice.

Objectives

  • Identify and accelerate communication that enables people hold governments accountable.
  • Enable collective analysis and action by the people most affected by a development or governance issue.
  • Convey basic information and use simple, culturally appropriate language to get that information out.
  • Use mass media and new media strategically to convey information and connect people

Our Competences

MFA’s key competencies are:

  • Broadcasting management;
  • Film, television and radio productions;
  • Cross media communication strategies;
  • Behavioural change communication campaigns through social mobilization and mass communication;
  • Training of journalists, CSO’s on thematic issues and practical skills;
  • New Media applications (SMS – Interactive Websites);
  • Research in primary data (Focus Group Discussions and Key Informant Interviews);
  • Media buying.

Our Strengths

MFA maintains a core group of staff members and has access to a mobile pool of experts with long-standing experience and expertise in the international and African media. Our Strengths are:

  • Creativity
  • Open mindedness
  • Consciousness of the changing environment
  • Innovative Strategies
  • International multidisciplinary team %23
  • External Networks

Our Approach

MFA develops and produces media programmes for social change. Multi-media campaigns that simultaneously harness the potential of television, radio, print, mobile phones, and the Internet, have proved to be very effective at providing a wide range of actors within a common space to voice their concerns and aspirations.

The People Who put it all together

Our Team

Our Associates

Partner & Donors

social media

Social Media Feed

Updates from Uganda & Kenya

Facebook Kenya

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Facebook Uganda

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Twitter Kenya

#MsPresident Season 2 winner @AngelMbuthia together with our Country Director @mangandomo paid a courtesy call to @unwomenkenya Country Representative @annamutavati and shared her plans to advance women's empowerment in the Kenya.

@EUinKenya @CanHCKenya

#SheCanLead https://t.co/pUpVJBBTlS
Media_Focus photo
Women are making their voices heard and breaking through the traditional barriers that have kept them out of the political arena. What role has #MsPresident played in this? Click the link below
https://t.co/dvXlXnakMt https://t.co/w3HG1Hm2SK
Media_Focus photo
#WCW

Today we celebrate all the amazing women who participated in the second season of Ms President. These women showed immense courage and heart, and we're so grateful for their contributions. Thank you, ladies!

#MsPresident https://t.co/ZiCt11kHJY
Media_Focus photo
May this new year bring you good health, wealth, and happiness.

#happyNewYear2023 https://t.co/dAmIfNAf3y
We at Media Focus on Africa Wish you and your loved ones a joyous Christmas season filled with hope, positivity, joy, and love.

Please note that our office will remain closed until 9th January.

#happyholidays2022 https://t.co/XFagcGorDq
There is a great deal of research that suggests that when women are better represented politically, the prevalence of GBV (gender-based violence) decreases.
https://t.co/MZzq41apHr

#16DaysofActivism2022 https://t.co/P4Lthg595Z
Media_Focus photo

Twitter Uganda

What are you doing about gender inclusivity in your Newsroom?

👉 @JoeWacha from @EtoilAKaramoja tells us...
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#SheCan
#MediaMattersUG
#Equality https://t.co/g4DyQravat
MFAUganda photo
How do we contextualize the loss and damage fund at the #COP27 for the #Ugandan audience? There’s need for a united front in creating awareness to trigger individual based #climateaction. - Jan Ajwang - @MFAUganda https://t.co/iKEkExI4rA MFAUganda photo