Who We Are

Who We Are

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ABOUT US

Our Background

Media Focus on Africa is a non-profit Communication for development (C4D) organisation, which is using the media to push for social change. The founders believed in the value of the media as a critical platform for debate and review of development issues. Their ambition was to urge local and international organisations to acknowl­edge the value of the media in promoting development issues thus integrating communication components within their programmes.

MFA produces contextualized media programmes that provide a space for people to voice their aspirations on development issues. Since its foundation, the organi­sation has implemented cutting edge multi-media strategies, designed drama series and new media tools promoting good leadership & governance, free & fair elections, peace building & reconciliation, while main­streaming gender perspectives and promoting socio-economic justice. MFA has been registered in Kenya since 2005 and in Uganda since 2011.

What we stand by

Media Focus Mantra

Vision & Mission

VISION: A democratic Africa, whose citizens are well- informed and empowered to participate in
development processes

MISSION: To stimulate social change and development in Africa through media

Core Pillars

MFA promotes the concept of communication for development (C4D), as a means to empower people through carefully targeted and contextualized messages on key themes leading to social change.

MFA provides space for people to voice their aspirations on issues of leadership and governance, free and fair elections, peace building and nationhood, while mainstreaming gender and socio-economic justice.

Objectives

  • Identify and accelerate communication that enables people hold governments accountable.
  • Enable collective analysis and action by the people most affected by a development or governance issue.
  • Convey basic information and use simple, culturally appropriate language to get that information out.
  • Use mass media and new media strategically to convey information and connect people

Our Competences

MFA’s key competencies are:

  • Broadcasting management;
  • Film, television and radio productions;
  • Cross media communication strategies;
  • Behavioural change communication campaigns through social mobilization and mass communication;
  • Training of journalists, CSO’s on thematic issues and practical skills;
  • New Media applications (SMS – Interactive Websites);
  • Research in primary data (Focus Group Discussions and Key Informant Interviews);
  • Media buying.

Our Strengths

MFA maintains a core group of staff members and has access to a mobile pool of experts with long-standing experience and expertise in the international and African media. Our Strengths are:

  • Creativity
  • Open mindedness
  • Consciousness of the changing environment
  • Innovative Strategies
  • International multidisciplinary team %23
  • External Networks

Our Approach

MFA develops and produces media programmes for social change. Multi-media campaigns that simultaneously harness the potential of television, radio, print, mobile phones, and the Internet, have proved to be very effective at providing a wide range of actors within a common space to voice their concerns and aspirations.

The People Who put it all together

Our Team

Our Associates

Partner & Donors

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Social Media Feed

Updates from Uganda & Kenya

Facebook Kenya

‘Women Connect’ is a series of online conversations among women in politics who will vie in the 2022 elections. This first edition discusses how to hack campaigns at a time when the COVID pandemic has changed human interactions. We also discuss the importance of women joining political parties and how to navigate their way up. ... See MoreSee Less
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4 weeks ago

Media Focus on Africa
We are on! Please use this link to join: us02web.zoom.us/j/71592024092?pwd=ZkZQbzdCN2pRbU0xUldWNWg3eVdYUT09#equalitymatters #SheCanLead #electionske2022 #VoteADada #womenleadership #canadafund #CFLI ... See MoreSee Less
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1 month ago

Media Focus on Africa
Media Focus on Africa ... See MoreSee Less
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1 month ago

Media Focus on Africa
In Kenya, only 172 of the 1,883 elected seats are occupied by women. This is far below the constitutional threshold & we must all do something about it. We are doing something about it. mediafocusonafrica.org/kenya-2022-elections-finding-the-gender-balance/#EqualityMatters and benefits us all. #SheCanLead #CFLI #CanadaFund ... See MoreSee Less
View on Facebook

Facebook Uganda

‘Women Connect’ is a series of online conversations among women in politics who will vie in the 2022 elections. This first edition discusses how to hack campaigns at a time when the COVID pandemic has changed human interactions. We also discuss the importance of women joining political parties and how to navigate their way up. ... See MoreSee Less
View on Facebook

4 weeks ago

Media Focus on Africa
We are on! Please use this link to join: us02web.zoom.us/j/71592024092?pwd=ZkZQbzdCN2pRbU0xUldWNWg3eVdYUT09#equalitymatters #SheCanLead #electionske2022 #VoteADada #womenleadership #canadafund #CFLI ... See MoreSee Less
View on Facebook

1 month ago

Media Focus on Africa
Media Focus on Africa ... See MoreSee Less
View on Facebook

1 month ago

Media Focus on Africa
In Kenya, only 172 of the 1,883 elected seats are occupied by women. This is far below the constitutional threshold & we must all do something about it. We are doing something about it. mediafocusonafrica.org/kenya-2022-elections-finding-the-gender-balance/#EqualityMatters and benefits us all. #SheCanLead #CFLI #CanadaFund ... See MoreSee Less
View on Facebook

Twitter Kenya


Going beyond training, the 2 day #WomenConnect forum went deep into analyzing voting trends of the areas the women are running, mapping out strongholds, devising strategies & understanding the electoral environment. #ElectionsKE2022 #SheCanLead #EqualityMatters #CFLI #CanadaFund https://t.co/b93jD7GcqI https://t.co/3Y1PNwVyIn
Media_Focus photo
Media Focus on Africa @Media_Focus
We have organized our 1st 2021 #WomenConnect physical event. A networking, capacity building and mentorship forum for 2022 Aspirants from Kajiado, Narok, West Pokot and Nyandarua counties. #ElectionsKE2022 #SheCanLead #EqualityMatters #CFLI #CanadaFund https://t.co/vAq9uzVPWi

The #WomenConnect forum brings together women from all walks of life & experiences. Former MPs & MCAs, Many times & 1st time aspirants, professionals & businesswomen e.t.c. all working towards getting elected in 2022 #ElectionsKE2022 #SheCanLead #EqualityMatters #CFLI #CanadaFund https://t.co/b93jD7GcqI https://t.co/3V4rFd9TN4
Media_Focus photo
Media Focus on Africa @Media_Focus
We have organized our 1st 2021 #WomenConnect physical event. A networking, capacity building and mentorship forum for 2022 Aspirants from Kajiado, Narok, West Pokot and Nyandarua counties. #ElectionsKE2022 #SheCanLead #EqualityMatters #CFLI #CanadaFund https://t.co/vAq9uzVPWi

We have organized our 1st 2021 #WomenConnect physical event. A networking, capacity building and mentorship forum for 2022 Aspirants from Kajiado, Narok, West Pokot and Nyandarua counties. #ElectionsKE2022 #SheCanLead #EqualityMatters #CFLI #CanadaFund https://t.co/vAq9uzVPWi Media_Focus photo

Twitter Uganda


Women in marginalized areas are increasingly exposed to Gender
Based Violence during the Covid-19 pandemic. We need to #ActAgainstGBV https://t.co/yFfUzoXpyz
MFAUganda photo

The Covid-19 lockdowns and curfews have exposed young girls to
their aggressors, resulting in high rape numbers, pregnancies and cases of
aggravated assault. #ACTagainstGBV https://t.co/LS4AryQUjx
MFAUganda photo

According to Ugandan Law, a person in a domestic relationship who engages in #domesticviolence commits an offence and is liable to a fine or imprisonment not exceeding 2 years. #ACTagainstGBV https://t.co/rz99JYH9lC MFAUganda photo

The Covid-19 inspired lockdowns and curfews have led to an increase in cases of Gender Based Violence and teenage pregnancies. We believe things can change for the better if we all #ACTagainstGBV. Let’s Abide by the law, Call for help and Talk about it within our communities. https://t.co/vHFfo6YGYP MFAUganda photo

Media practitioners in Uganda operate
in an unfriendly environment characterized
by frequent acts of intimidation and threats.
- Reporters without borders 2020
@AKUMediaFutures @nbstv https://t.co/wKAmyBulTb
MFAUganda photo

Media houses are subject to political and economic pressure given the fact that there exists an understanding of the role of media as the purveyor of public information! This could null the freedom of speech
#MediaViability🇺🇬 #MediaMatters https://t.co/TFFIn2Ltcc
MFAUganda photo