Who We Are

Who We Are

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ABOUT US

Our Background

Media Focus on Africa is a non-profit Communication for development (C4D) organisation, which is using the media to push for social change. The founders believed in the value of the media as a critical platform for debate and review of development issues. Their ambition was to urge local and international organisations to acknowl­edge the value of the media in promoting development issues thus integrating communication components within their programmes.

MFA produces contextualized media programmes that provide a space for people to voice their aspirations on development issues. Since its foundation, the organi­sation has implemented cutting edge multi-media strategies, designed drama series and new media tools promoting good leadership & governance, free & fair elections, peace building & reconciliation, while main­streaming gender perspectives and promoting socio-economic justice. MFA has been registered in Kenya since 2005 and in Uganda since 2011.

What we stand by

Media Focus Mantra

Vision & Mission

VISION: A democratic Africa, whose citizens are well- informed and empowered to participate in
development processes

MISSION: To stimulate social change and development in Africa through media

Core Pillars

MFA promotes the concept of communication for development (C4D), as a means to empower people through carefully targeted and contextualized messages on key themes leading to social change.

MFA provides space for people to voice their aspirations on issues of leadership and governance, free and fair elections, peace building and nationhood, while mainstreaming gender and socio-economic justice.

Objectives

  • Identify and accelerate communication that enables people hold governments accountable.
  • Enable collective analysis and action by the people most affected by a development or governance issue.
  • Convey basic information and use simple, culturally appropriate language to get that information out.
  • Use mass media and new media strategically to convey information and connect people

Our Competences

MFA’s key competencies are:

  • Broadcasting management;
  • Film, television and radio productions;
  • Cross media communication strategies;
  • Behavioural change communication campaigns through social mobilization and mass communication;
  • Training of journalists, CSO’s on thematic issues and practical skills;
  • New Media applications (SMS – Interactive Websites);
  • Research in primary data (Focus Group Discussions and Key Informant Interviews);
  • Media buying.

Our Strengths

MFA maintains a core group of staff members and has access to a mobile pool of experts with long-standing experience and expertise in the international and African media. Our Strengths are:

  • Creativity
  • Open mindedness
  • Consciousness of the changing environment
  • Innovative Strategies
  • International multidisciplinary team
  • External Networks

Our Approach

MFA develops and produces media programmes for social change. Multi-media campaigns that simultaneously harness the potential of television, radio, print, mobile phones, and the Internet, have proved to be very effective at providing a wide range of actors within a common space to voice their concerns and aspirations.

The People Who put it all together

Our Team

Our Associates

Partner & Donors

social media

Social Media Feed

Updates from Uganda & Kenya

Facebook Kenya

Media Focus on Africa
Media Focus on Africa3 weeks ago
On this day, a year ago, we proudly announced Angel Mbuthia as the winner of Ms President. A true embodiment of leadership, grace, and resilience. Her journey continues to inspire us all.

#MsPresident
Media Focus on Africa
Media Focus on Africa3 weeks ago
Curious to learn about the tangible impact of our #MsPresident program? Dive into the numbers, stories, and lessons learned in our comprehensive new report. Be inspired by the change driven by women leaders!

https://mediafocusonafrica.org/annual-reports/
Media Focus on Africa
Media Focus on Africa3 weeks ago
Insights From the Recently Concluded Community Dialogues: Over the past few months, a series of impactful community dialogues took place in various counties across Kenya including, Homabay, Kisii, Kericho, Samburu, Embu, Kajiado, and Wajir. Read on below.

https://mediafocusonafrica.org/?news=empowering-communities-insights-from-the-recently-concluded-community-dialogues

#MsPresident

Facebook Uganda

Media Focus on Africa Uganda
Media Focus on Africa Uganda5 days ago
📢 Breaking the Silence! Jan Ajwang, our team leader, takes the stage at AWiM23 to discuss "Policies and strategies against gender-based violence in media organizations." Join us in the conversation as we work towards responsible reporting and a media landscape free from GBV. #AWiM23 #MediaEmpowerment #EndGBV
Media Focus on Africa Uganda
Media Focus on Africa Uganda6 days ago
Empowering women starts with giving them a voice. MFA is using media to amplify the voices of female journalists, breaking the silence on gender-based violence.

#EndGBV #16DaysOfActivism
Media Focus on Africa Uganda
Media Focus on Africa Uganda6 days ago
Online Gender Based violence against women means that women don't have the liberty to enjoy the benefits of the internet. As a media house, journalist, editor, - what are you doing t make online spaces safe for women in Media?
#16daysofactivism
Media Focus on Africa Uganda
Media Focus on Africa Uganda3 weeks ago
🎉 Celebrating 5 Years of Media Brilliance at Uganda Media Week! 🎉
As the curtains fall on the 5th edition of Uganda Media Week, it's not just an event's culmination but a reflection on an incredible five-year journey of shaping the media landscape. From its humble inception to the resounding success of this year's conference, Uganda Media Week has evolved into a powerhouse of knowledge, collaboration, and innovation.

🌟 A Journey of Excellence: Five years ago (In 2019), we embarked on a mission – to create a platform where media professionals, thought leaders and enthusiasts could converge, share insights, and chart the course for the future of journalism. What unfolded exceeded our wildest expectations. Each edition has been a unique tapestry of conversations, learnings, and collaborations that have pushed the boundaries of media excellence.

🙏 Gratitude to All Contributors: To the speakers who've graced our stages, your wisdom has been the guiding light illuminating the path of our discussions. To the attendees, your enthusiasm and engagement have breathed life into every session. A heartfelt thank you to our sponsors and partners whose unwavering support has been the bedrock of our success.

🚀 Looking Back, Looking Forward: As we celebrate the past, we also cast our eyes forward. The next five years hold immense promise and potential. We're committed to furthering our impact, pushing the boundaries of media, journalism and innovation, and elevating the voices that matter. The future of journalism is an open narrative, waiting to be written, and we're excited to script it together.

🎤 Join the Movement: Uganda Media Week is not just an event; it's a movement, a community of passionate individuals united by a common purpose – to redefine the narrative of media. As we embark on the journey ahead, we invite you to be a part of this exciting chapter. Your voice, your insights, and your stories are integral to the ongoing evolution of media excellence.

🥂 Here's to Five Years of Media Excellence, and to Many More! 🌐 #journalism #MediaMattersUG #UgandaMediaWeek
Media Focus on Africa Uganda
Media Focus on Africa Uganda3 weeks ago
Reflecting on the success of Uganda Media Week 2023 fills us with immense gratitude. Our exceptional speakers, engaged participants, and dedicated sponsors have collectively elevated the discourse on media excellence. I extend my heartfelt thanks to each person who contributed to this transformative event. Your passion and commitment have set a new standard for what's achievable in the realm of media. Let's continue to push boundaries and shape the future of journalism together. #MediaMattersUG

JamiiForums - DW Akademie - HRNJ-Uganda - Pollicy
Media Focus on Africa Uganda
Media Focus on Africa Uganda4 weeks ago
⏳ Time's ticking! Its tommorow!🌟
Media houses, schools, #media owners, public servants and other key stakeholders in the media will be in one place -discussing "Public Interest, Ai & the Future of Journalism" at the #UgandaMediaWeek2023 conference.
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#MediaMattersUG

Twitter Kenya

Twitter Uganda