Who We Are

Who We Are

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ABOUT US

Our Background

Media Focus on Africa is a non-profit Communication for development (C4D) organisation, which is using the media to push for social change. The founders believed in the value of the media as a critical platform for debate and review of development issues. Their ambition was to urge local and international organisations to acknowl­edge the value of the media in promoting development issues thus integrating communication components within their programmes.

MFA produces contextualized media programmes that provide a space for people to voice their aspirations on development issues. Since its foundation, the organi­sation has implemented cutting edge multi-media strategies, designed drama series and new media tools promoting good leadership & governance, free & fair elections, peace building & reconciliation, while main­streaming gender perspectives and promoting socio-economic justice. MFA has been registered in Kenya since 2005 and in Uganda since 2011.

What we stand by

Media Focus Mantra

Vision & Mission

VISION: A democratic Africa, whose citizens are well- informed and empowered to participate in
development processes

MISSION: To stimulate social change and development in Africa through media

Core Pillars

MFA promotes the concept of communication for development (C4D), as a means to empower people through carefully targeted and contextualized messages on key themes leading to social change.

MFA provides space for people to voice their aspirations on issues of leadership and governance, free and fair elections, peace building and nationhood, while mainstreaming gender and socio-economic justice.

Objectives

  • Identify and accelerate communication that enables people hold governments accountable.
  • Enable collective analysis and action by the people most affected by a development or governance issue.
  • Convey basic information and use simple, culturally appropriate language to get that information out.
  • Use mass media and new media strategically to convey information and connect people

Our Competences

MFA’s key competencies are:

  • Broadcasting management;
  • Film, television and radio productions;
  • Cross media communication strategies;
  • Behavioural change communication campaigns through social mobilization and mass communication;
  • Training of journalists, CSO’s on thematic issues and practical skills;
  • New Media applications (SMS – Interactive Websites);
  • Research in primary data (Focus Group Discussions and Key Informant Interviews);
  • Media buying.

Our Strengths

MFA maintains a core group of staff members and has access to a mobile pool of experts with long-standing experience and expertise in the international and African media. Our Strengths are:

  • Creativity
  • Open mindedness
  • Consciousness of the changing environment
  • Innovative Strategies
  • International multidisciplinary team %23
  • External Networks

Our Approach

MFA develops and produces media programmes for social change. Multi-media campaigns that simultaneously harness the potential of television, radio, print, mobile phones, and the Internet, have proved to be very effective at providing a wide range of actors within a common space to voice their concerns and aspirations.

The People Who put it all together

Our Team

Our Associates

Partner & Donors

social media

Social Media Feed

Updates from Uganda & Kenya

Facebook Kenya

Join #MsPresident Season 1 winner @OketchAmondi this Monday the 15th at 8.00am only on @RadioNamLolwe as she discusses the performance of female candidates in the 2022 August Elections. #MsPresident #SheCanLead #SheLeadsNow ... See MoreSee Less
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The women of #MsPresident Season 2 reminding us that having creative skills can come quite in handy, especially during presentations. If you missed out on last week's episode, you can watch it here: youtu.be/UXy05i0gyZ0#MsPresident #SheCanLead #SheLeadsNow ... See MoreSee Less
View on Facebook

Facebook Uganda

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It’s a #NewMonth! More wins and blessings! ... See MoreSee Less
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We had successful regional dialogues - reporting on digital inclusion. 96 journalists from the 3 regions participated (Lira 40, Gulu 31, Arua 25). We believe there will be a digital revolution in news dissemination in these areas. @MFAUganda partnered with @cipesa.stories via #ADRF#UgandaMediaWeek2022#MediaMattersUG#Digitalinclusion ... See MoreSee Less
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Twitter Kenya

Join #MsPresident Season 1 winner @OketchAmondi this Monday the 15th at 8.00am only on @RadioNamLolwe as she discusses the performance of female candidates in the 2022 August Elections.

#MsPresident #SheCanLead #SheLeadsNow https://t.co/e0bnGzdtcp
Media_Focus photo
The women of #MsPresident Season 2 reminding us that having creative skills can come quite in handy, especially during presentations.

If you missed out on last week's episode, you can watch it here: https://t.co/4bT5d366We

#MsPresident #SheCanLead #SheLeadsNow https://t.co/7kOsUZQpFM
Meet #MsPresident Agatha Mukami. She is a visionary and is currently running for MCA on an independent ticket in the forthcoming general election at Huruma ward in Uasin Gishu.

Read more about her story here: https://t.co/zUHOcVoe4f

#MsPresident #SheCanLead https://t.co/cuB9kMuOsR
Media_Focus photo
Did you miss yesterday's exciting episode of #MsPresident? The women got to walk a mile in a President's shoes while tackling period poverty.

You can watch the whole episode here: https://t.co/4bT5d366We

#SheCanLead #SheLeadsNow https://t.co/YGGNTsTn58
To wrap up the episode, the judges also asked the contestants to choose 3 women they think should stay in the Academy. The women chose @ashura_michael, @duchessofkabete and @MuchunkuKawira.

#MsPresident #SheCanLead #SheLeadsNow https://t.co/1Xv4tsgmuR
Media_Focus photo
We have had to say goodbye to Esha Mohammed, Nassim Jahamgir and Madina Yunis.

#MsPresident #SheCanLead #SheLeadsNow https://t.co/TtYxihB9Aq
Media_Focus photo

Twitter Uganda

🇰🇪Our comrades in #Kenya, as you exercise your rights to democracy, we wish you a peaceful election.
#KenyaDecides #PeacefulElections2022 #KenyaDecides2022 @Media_Focus https://t.co/EanMHmGaYR
MFAUganda photo
Based on the pre and post evaluation forms that were filled in by the journalists during the training, there was an increase in knowledge on reporting on digital inclusion! We now look forward to their new stories #NorthernUganda
#ADRF #MediaMattersUG #Dialogues #Digitalinclusion https://t.co/kAyhRqlUtw
MFAUganda photo
Earlier today, @MFAUganda participated at the training to strengthen collaboration between CSOs and Media organized by @wougnet https://t.co/2dn2tTj9Mu MFAUganda photo
#MsPresident! 🇰🇪 We are watching! good luck to our presidential candidates https://t.co/fPQJWMRI7W
Media Focus on Africa @Media_Focus
Tonight on a new episode of #MsPresident, the women tackle yet another interesting assignment. Who will come out on top? Whose journey to becoming the next Ms President will be over?

Find out tonight only on @ktnhome_ from 8 pm

#SheCanLead #SheLeadsNow https://t.co/3i82K3Kod7