Who We Are

Who We Are

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ABOUT US

Our Background

Media Focus on Africa is a non-profit Communication for development (C4D) organisation, which is using the media to push for social change. The founders believed in the value of the media as a critical platform for debate and review of development issues. Their ambition was to urge local and international organisations to acknowl­edge the value of the media in promoting development issues thus integrating communication components within their programmes.

MFA produces contextualized media programmes that provide a space for people to voice their aspirations on development issues. Since its foundation, the organi­sation has implemented cutting edge multi-media strategies, designed drama series and new media tools promoting good leadership & governance, free & fair elections, peace building & reconciliation, while main­streaming gender perspectives and promoting socio-economic justice. MFA has been registered in Kenya since 2005 and in Uganda since 2011.

What we stand by

Media Focus Mantra

Vision & Mission

VISION: A democratic Africa, whose citizens are well- informed and empowered to participate in
development processes

MISSION: To stimulate social change and development in Africa through media

Core Pillars

MFA promotes the concept of communication for development (C4D), as a means to empower people through carefully targeted and contextualized messages on key themes leading to social change.

MFA provides space for people to voice their aspirations on issues of leadership and governance, free and fair elections, peace building and nationhood, while mainstreaming gender and socio-economic justice.

Objectives

  • Identify and accelerate communication that enables people hold governments accountable.
  • Enable collective analysis and action by the people most affected by a development or governance issue.
  • Convey basic information and use simple, culturally appropriate language to get that information out.
  • Use mass media and new media strategically to convey information and connect people

Our Competences

MFA’s key competencies are:

  • Broadcasting management;
  • Film, television and radio productions;
  • Cross media communication strategies;
  • Behavioural change communication campaigns through social mobilization and mass communication;
  • Training of journalists, CSO’s on thematic issues and practical skills;
  • New Media applications (SMS – Interactive Websites);
  • Research in primary data (Focus Group Discussions and Key Informant Interviews);
  • Media buying.

Our Strengths

MFA maintains a core group of staff members and has access to a mobile pool of experts with long-standing experience and expertise in the international and African media. Our Strengths are:

  • Creativity
  • Open mindedness
  • Consciousness of the changing environment
  • Innovative Strategies
  • International multidisciplinary team
  • External Networks

Our Approach

MFA develops and produces media programmes for social change. Multi-media campaigns that simultaneously harness the potential of television, radio, print, mobile phones, and the Internet, have proved to be very effective at providing a wide range of actors within a common space to voice their concerns and aspirations.

The People Who put it all together

Our Team

Our Associates

Partner & Donors

social media

Social Media Feed

Updates from Uganda & Kenya

Facebook Kenya

Media Focus on Africa
Media Focus on Africa6 months ago
On this day, a year ago, we proudly announced Angel Mbuthia as the winner of Ms President. A true embodiment of leadership, grace, and resilience. Her journey continues to inspire us all.

#MsPresident
Media Focus on Africa
Media Focus on Africa6 months ago
Curious to learn about the tangible impact of our #MsPresident program? Dive into the numbers, stories, and lessons learned in our comprehensive new report. Be inspired by the change driven by women leaders!

https://mediafocusonafrica.org/annual-reports/
Media Focus on Africa
Media Focus on Africa6 months ago
Insights From the Recently Concluded Community Dialogues: Over the past few months, a series of impactful community dialogues took place in various counties across Kenya including, Homabay, Kisii, Kericho, Samburu, Embu, Kajiado, and Wajir. Read on below.

https://mediafocusonafrica.org/?news=empowering-communities-insights-from-the-recently-concluded-community-dialogues

#MsPresident

Facebook Uganda

Media Focus on Africa Uganda
Media Focus on Africa Uganda6 days ago
We were thrilled to have experienced infoNile's thought-provoking photo exhibition. It offers a poignant visual narrative of the environmental challenges confronting us. Their work serves as a powerful call to action for journalists to delve deeper into environmental storytelling. If we leverage our platforms, it will help amplify these crucial narratives, spark meaningful dialogue, and drive positive change. We know that through responsible journalism, we can raise awareness, inspire action, and foster a sustainable environment for generations to come.
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#Environment #WPFD2024 #WorldPressFreedomDay
Media Focus on Africa Uganda
Media Focus on Africa Uganda6 days ago
Today on World Press Freedom Day, we at Media Focus on Africa reaffirm our commitment to supporting journalists as they highlight environmental issues and advocate for sustainable change. Let us protect the voices that drive accountability for a healthier planet.

#WorldPressFreedomDay #PressForThePlanet #WPFD2024
Media Focus on Africa Uganda
Media Focus on Africa Uganda7 days ago
Join us as we stand with the Uganda Media Sector Working Group in commemorating World Press Freedom Day. At Media Focus on Africa, we're committed to promoting a free and vibrant press, also especially in the face of environmental challenges as this year's theme mentions: A Press For The Planet: Journalism in the face of the environmental crisis. Let's advocate for a sustainable future through responsible journalism.

#WPFD2024 #WorldPressFreedomDay
Media Focus on Africa Uganda
Media Focus on Africa Uganda2 weeks ago
🌍📰 Today, our very own Jan, the Programs' Officer at Media Focus on Africa Uganda, took the stage at the Uganda Media Centre for a press conference ahead of World Press Freedom Day 2024. This year's WPFD theme, "A Press for the Planet: Journalism in the face of the Environmental Crisis," encapsulates our commitment to using journalism as a catalyst for positive change.

Jan eloquently articulated the importance of celebrating and supporting journalists who tirelessly cover complex environmental stories, often under challenging circumstances. Their dedication and bravery in shedding light on issues like environmental degradation and industrial impact deserve our utmost recognition and appreciation.

During the conference, Jan emphasized the need for comprehensive support for journalists covering environmental issues. This support extends beyond press freedom to ensuring access to information and resources necessary for impactful reporting. It's a collective effort involving government, communities, businesses, and cultural leaders to create an enabling environment for environmental journalism to thrive.

Jan also highlighted the intersectionality of environmental issues with gender and climate change, emphasizing the importance of gender-sensitive reporting and empowering female journalists in this space. As an organization, we are committed to promoting diversity and inclusivity in environmental reporting, ensuring that all voices are heard and represented.

"...And so we hope that as we focus on the press for the planet, there will be more gender-sensitive reporting about the environment. And we hope that even media houses shall prioritize training female journalists to be able to understand these concepts even better, training them to be able to cover investigative stories on the environment and preparing them to cover them by ensuring that they are safe. And so even then, we're calling on media houses to increase space and programming for content about the environment..." - Jan said

Looking forward to World Press Freedom Day 2024, let's heed to this call to action and reaffirm our commitment to supporting journalists in their vital role as watchdogs of the environment. Let us harness the power of journalism to drive positive change and create a more sustainable future for all.

#WPFD2024 #PressForThePlanet #MFA #Journalism #EnvironmentalReporting #GenderEquality #ClimateChangeAwareness
Media Focus on Africa Uganda
Media Focus on Africa Uganda
Media Focus on Africa Uganda3 weeks ago
Reflecting on our mission to empower the next generation of leaders in fostering a vibrant democracy! At Media Focus on Africa, we've been tirelessly engaging and educating young minds on their civic rights and responsibilities.

Through a series of workshops, dialogues, and advocacy initiatives, we've been instrumental in shaping informed and active citizens who are ready to contribute meaningfully to society.

We just concluded trainings on the same in Arua, Jinja, Hoima and Kampala, covering four regions of the country Uganda. Participants were empowered with various skills ranging from social media advocacy, fighting disinformation, debunking fake News and so many others

Our commitment to youth empowerment extends beyond mere education; it's about nurturing a generation that understands the importance of democratic participation and actively seeks to uphold its principles.
We look forward to a more inclusive and participatory society that can make a difference!

#YouthEmpowerment #DemocracyInAction #MediaLiteracy
Media Focus on Africa Uganda
Media Focus on Africa Uganda4 weeks ago
Our media literacy training sessions in Jinja empowered the young people to become advocates for change in their communities, using the power of media to amplify their voices and drive meaningful action. Here are some of their comments👇 ⬇️
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#MediaLiteracy
#MediaMattersUG

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