ACT against Gender Based Violence Campaign Summary

The campaign to raise more awareness against gender-based violence by reaching more audiences online was held on social media platforms-Facebook and Twitter. As a supplement to the project to Use media and dialogues to end gender-based violence against women and girls, the media campaign was an extension to spark positive debate about the emerging issues of Gender Based Violence. The social media campaign was built on three pillars.

1. Abide by the law– Sensitizing the public about the national laws against Gender Based Violence
2. Call for help– Encourage victims to seek help from the duty bearers, and witnesses of GBV to report cases of GBV
3. Talk about it- Increase awareness against GBV by promoting dialogue on the subject on media platforms, community dialogues and creating content that promotes women’s and girls rights.

Impact

On twitter:

28 original Tweets about the campaign

2,439 impressions generated for the number of times the original tweets appeared

1,238 visits to the campaign posts

25 mentions

Facebook:

54,000 Paid Reach

13,000 Organic Reach

8,000 Viral